Shortlist 2022

2021 Results

Global Network

Havas Creative

At Havas, we only enter awards we believe we genuinely deserve to win. Which is why we’ve never entered this one. We have never been good enough, and we knew it. Knowing you’re not good enough when you want to be the best fuels an urgent impetus to change. That change, underpinned by Havas’ still-unique Village model, and ignited by...

McCann Worldgroup

This year, we grew with new business but even more so with organic client business. We guided our clients through changing consumer behavior patterns, world conditions, popular culture and generational taste. We won numerous Agency and Network of the Year recognition and awards and made a major leap forward in creative leadership by ad...

MediaCom

2021 was MediaCom’s most successful year ever for new business and client retention, driven by 8,000 people rallying around a challenger mentality that found even more successful solutions to our clients’ businesses. At the same time, we made even more effort to be the agency people wanted to work with and for, with a renewed focus on ...

Ogilvy

“Change is our lifeblood, stagnation our death knell.” David Ogilvy’s famous quote is perhaps more relevant now than ever before, and Ogilvy’s performance in 2021 is proof that this spirit is alive and well at the agency. Amidst the external upheaval wrought by 2020, Ogilvy knew it had to adapt to the changing times. The agency built o...

R/GA

By many measures, 2021 is the most successful year in R/GA’s history. We created award-winning work during chaos, reshaped how we work and show up in the world in ways leading the industry forward, and repeatedly proved to prospects that R/GA was the only partner capable of navigating continual disruption to take them into the future. ...

TBWA

In 2021, TBWA had its greatest year of growth in the company’s history. We’ve hired more people than ever before in a single year—bringing in talent with the skills to take us to our next horizon. We elevated a new generation of leaders that’s exceptionally talented, gender balanced and more diverse. We evolved our Disruption methodolo...

VMLY&R: Creating Conncted Brands

In 2021, VMLY&R, with over 13,000 people in 100-plus offices across 44 countries, experienced its most transformative year ever. GIGANTIC GLOBAL GROWTH All VMLY&R regions grew in 2021. With global revenue at nearly $2 billion, we achieved 12% growth YOY, 15% growth of top clients (19 of our 25 top clients grew,) and a 21% incre...

Wavemaker

Go big or go new’ was our mantra as Wavemaker recorded its best-ever year for new business with over $3 billion in wins and became a hothouse for new economy clients and progressive heritage brands. It's proof that our attitude of Positive Provocation is driving growth for our clients and our business. It's creating a culture of succ...

Special

Special is not a network with headquarters in London, Paris or New York. With offices in countries across Asia Pacific and with staff numbers in the thousands controlled by corporate structure and hierarchy. That’s because Special was founded to be the exact opposite of that... Special’s founding vision was to turn the marketing world ...

TBWA\Asia Pacific

The intensity and instant impact of COVID resulted in one of the most successful periods for TBWA\ Asia Pacific. While the pandemic firmly established the importance of resilience, agility, and pivoting (for the new normal), we also recognised that to continue to win and secure long term sustainable growth, we simply could not rely o...

UM APAC

They say winning a championship is tough, but retaining it is equally, if not, much harder. The continued success of UM APAC – Campaign Asia’s APAC Media Network Of The Year 2020 and 2021 – is predicated by our transformation into a futureproof agency. We have not only survived the pandemic storm but thrived in the face of adversity. ...

Wavemaker Asia-Pacific

Since inception, Wavemaker Asia-Pacific was created to be a vibrant, energetic and entrepreneurial business, landing ourselves as the 2nd largest agency network in the region in just three years since launch. It has been a year of exceptional growth, in terms of new business (127 new client wins), new capabilities (scaled performance...

BBDO Europe

Our region consists of 30 offices, across 20+ different markets, with 2,400 employees from Sweden to Turkey, Poland to Portugal, and everything in between. The one thing that unites us all, is our belief in the power of creativity. By all accounts it was one of the toughest years in history – the second year of the pandemic. We have to...

DDB EMEA

The pandemic acted as a catalyst for change, renewed energy and focus in 2021. Our business strategy for the year centred around three key areas of focus; hiring world-class talent, creating tools for connection and growth, and embedding DE&I into our practices and work. Glen Lomas, President of DDB EMEA, invested in high-profile peo...

McCann Worldgroup Europe

After another extraordinary year, the momentum we continued to achieve is a real source of pleasure and pride. Across the business we not only survived but thrived: › Resilience – despite another pandemic-hit year the business all across the region bounced back from 2020. This is an amazing achievement and testament to a truly resil...

NoA - The North Alliance

NoA is Scandinavia’s leading family of companies specialized in creating customer-driven growth. NoA’s full range of capabilities cover all levels of strategic transformation and helps connect the entire customer journey through business consulting, advertising and communications, digital products and platforms, brand experiences and d...

OMD EMEA

How did OMD close-out 2021 with a record-breaking $2.1 billion in new business and retained billings (up 110% from 2020’s $1 billion), achieve our highest client satisfaction scores to date, while all the time developing our in-house ‘We’re all in’ culture - to ensure our people thrive in a more equitable workplace that represents the ...

PHD Europe

2021 was the year PHD made the leap across Europe. By putting our people and clients first, we delivered a landmark year. Here are some highlights: • Launched a refreshed brand identity to reflect our philosophy. ‘Make the Leap’ is a call to action for leveraging the power of imagination. • Expanded our bespoke communications ...

VMLY&R

In 2021, VMLY&R experienced its most transformative business year ever in Europe, generating an estimated revenue of $400 million and more than 12% growth YOY. Our collective efforts resulted in 17% organic growth in our top 25 clients YOY and a whopping $72 million in new business from 120 wins. We also garnered outstanding recogni...

BBDO MEA

At BBDO we care about three things: The work. The work. The work. Wherever in the world you are – if you have BBDO in your signature – you are united in the mantra We care about making work that changes consumer behaviour - the way they think, feel and act. We care about work that tells a brand’s story across all channels and tou...

Havas Middle East

By end of 2021, Havas Middle East (Creative, Media and PR): •Employee satisfaction at 20% improvement YoY and continues to increase; Client satisfaction increased throughout the Village •#1 network in growth; 95% client retention across the Village, #1 network in client retention; #1 agency in the least business losses in the region; ...

PHD MEA

In 2021, we introduced a refreshed brand identity to reflect our philosophy: ‘Make the Leap’. It is a call to action for leveraging the power of imagination. 2021 was the year that PHD MEA, our people, and our clients most definitely ‘Made the Leap’. We powered through the turbulence of 2020 and arrived in 2021 stronger, with the re...

TBWA

2021 was an outstanding year for TBWA across EMEA. Our goal at the start of the year was to double down on our existing relationships and to grow with our clients, while strategically adding new partners across key markets and categories that presented the opportunity to do meaningful work. We achieved that and more, retaining nine of ...

Weber Shandwick MENAT

Headquartered in Dubai, Weber Shandwick MENAT is an award-winning network present in 13 cities across the Middle East, North Africa, and Turkey. While our origins are rooted in public relations, we have added expertise in delivering high-value, high-impact communications, and business solutions. Today, we have data-driven marketing com...

Amplify

United Kingdom

Amplify is an independent global creative agency, specialising in experience and culture, solving problems, breaking formats and building worlds for some of the most innovative, progressive brands across the world including adidas, Airbnb, Google, Lego, Sky and YouTube. Founded in 2008 by Jonathan Emmins to ‘join the dots between peo...

George P. Johnson Experience Marketing

United States

For over a century, George P. Johnson has been regarded as an inventive organization that breaks new ground on behalf of the world's premier brands. This reputation stems from early fabrication breakthroughs such as animated product displays, interactive exhibit design and large-scale production, but today also includes GPJ's unique po...

HeyMo ®️ The Experience Design Company

Turkey

HeyMo ®️ The Experience Design Company is a brand experience agency that focuses on creative events, gaming & esports, digital experiences, meta & new media platforms. Believing in the power of the moment, HeyMo designs experiences for brands. The majority share of HeyMo has owned by TBWA Worldwide on the day it was founded. Today, H...

Imagination

United Kingdom

2021 was a challenging year for the vast majority of businesses within the experiential marketing sector. That said, we entered it with a clear mindset; innovate our offering, double down on outstanding service and be ready for change at any point! Our high-level objectives were: Become even more efficient as an operation Diversif...

LIGHTBLUE

United Arab Emirates

We are proud to be an independent agency with a global footprint. Our mantra is to remain human first and technology empowered as we operate at the forefront of culture. We innovate, inspire curiosity, embrace courage and creative opportunities for creative minds to thrive. Our work in 2021 not only delivered on the brand and business ...

Media.Monks

Netherlands

The consumer journey has dramatically evolved throughout 2021, challenging brands to rely on new strategies to benefit increasingly digital customer experiences that drive growth. Media.Monks has heeded the call by combining a complete range of digital capabilities—in creativity, data and digital media, and technology services–under on...

Momentum Worldwide

United States

At Momentum Worldwide, we are people of the world, not divorced from it. First and foremost, in everything we do, we remind ourselves of that fact. Being always mindful of what happens in and outside our agency, we know that every one of our voices and all of our different experiences matter. We believe in each other. Not just a...

half rhino

Singapore

On the back of a successful and award winning first year, half rhino has continued its impressive start, growing a further 23% and adding high profile clients such as JW Marriott EMEA, ERM Global and Cargill APAC. half rhino has a proven operating model based on open collaboration and partnership. By working with hand-selected partn...

Manifest

United Kingdom

Well, 2021 was a weird year wasn’t it? In and out of COVID restrictions, brands looking to recover and consumer behaviours becoming more conscious. At a time when most agencies were looking to consolidate and take stock, Manifest set an objective to grow by 30%, to expand its team to incorporate new and developing creative skillsets, a...

Merkle

United States

Merkle is a leading customer experience agency that prides itself on a technology-enabled, data-driven approach to partnering with companies across the globe. We empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver differentiated customer experiences across marketing, sales,...

&Co. / NoA

Denmark

&Co. is a creative agency in the heart of Copenhagen that believes creativity is the fastest way to grow businesses, change hearts and transform society. Through the combination of strategy, creativity, unselfish collaboration and brave clients we’ve created work that’s traveled the world. It’s gotten people to wear bike helmets, vote ...

Media.Monks

Netherlands

Disruptions in recent years—like rapid tech adoption prompted by the pandemic and shifting social values—have reframed the social consciousness and begged for brands to level up creative experiences in response. This calls for a new approach to creativity that can grow and drive brands: from advertising and PR to social, UX, CX and eve...

Rethink

Canada

In January 2021, we were so thankful for having survived 2020. Not only had we survived, but Rethink has also experienced its best year on record. We did that by relying on what had made Rethink successful for 21 years: a focus on People, Product, and Profit - in that order. So as we looked at the year ahead, we challenged ourselves to...

Special Sydney

Australia

2021 levelled the playing fields for Agencies around the world. With nearly all of us working from home, geography no longer mattered. All that did was talent and culture. And so it was the year that Special Sydney truly made its global mark. We took Australian creativity to nine international markets, being named Uber Eats’ agency-...

St Luke's

United Kingdom

In 2021 we aimed to be the force behind the world’s most successful brands. We won 11 new brands, lost no clients, delivered a host of new campaigns, demonstrated effectiveness across our portfolio, won Gold at Creative Circle and more than doubled our revenue. Wins included South Western Railway, Gü, Butterkist and more brands from Di...

The Brooklyn Brothers

United Kingdom

2021 - the year the industry recognised The Brooklyn Brothers for not only great work but all-round business performance, leadership and impact it had on talent, clients, industry and broader global culture (reaching 24 markets). Top highlights: 1.Impact for global clients - Work helped brands Rise Above the Noise and earn a place i...

Uncommon Creative Studio

United Kingdom

We sat down and asked ourselves how we were going to build on the year we had. We needed to continue to put our thinking and brands to the test, to make stuff that mattered. We focused on diversity, tripling representation to 15%. Grew a crew of 95 with 39 brands. Continued to push the work, making 50+ projects in the UK, US, Europe & ...

Zulu Alpha Kilo

Canada

It takes more than a pandemic to slow down Toronto’s Zulu Alpha Kilo. In fact, it has pushed them to even greater heights. Since founding the agency in 2008, Zak Mroueh and his team have been building Zulu’s global creative reputation year after year. This last year was no exception, proving to be the best in the agency’s history. Th...

OLIVER

United Kingdom

In 2020, OLIVER was named Campaign’s UK Digital Network of the Year. This year, we’ve come of age on the global stage. Despite pioneering the world’s most successful in-house agency model, we’ve proved to be much more. We work seamlessly with brands to help them drive digital growth, evolve their marketing ecosystems, and connect teams...

The Huddle Room

Philippines

Our ACT When the pandemic hit, business as usual form of marketing became challenging as the purchase capacity and capability of consumers dwindled. But the one-two punch of pandemic unemployment and non-existent government support led to a new opportunity – the growth of small home-based businesses. In order to target audiences:...

Bounteous

United States

Founded in 2003 in Chicago, Bounteous is an independent, global digital agency that helps leading companies win digitally by continuously innovating brand experiences that drive transformative results. Bounteous offers services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. The brains behind Domino’s ...

Gravity Road

United Kingdom

Welcome to Gravity Road and our entry for Global Digital Innovation Agency of the Year. We hope your time with us is time well spent. Last year, the culmination of a very successful growth year was winning Campaign UK’s Digital Innovation Agency of the Year. Given that 60% of our revenue now comes from multiple-market work, it’s...

Isobar

India

Isobar is a full-service digital agency from the house of Dentsu International. With the expertise of 600+ digital experts, today we are transforming businesses by integrating consultancy, creativity, data, and technology to create meaningful customer experiences. Customer experience was always at the heart of our digital brand buil...

OLIVER

United Kingdom

R/GA London

United Kingdom

Innovation is at the core of R/GA. ‘Change’ or ‘the unknown’ are at the core of innovation. So this year we have welcomed ‘change and ‘the unknown’ with wide open arms. The result is a new level of innovation in our work and a new fully-hybrid way of getting that work done. In 2021, we focused and invested heavily in R&D and internal...

UM Malaysia

Malaysia

UM’s ambition is to build brands that disrupt, rather than be disrupted. As our clients’ most valued business partner, we stand committed to their ongoing growth, today and tomorrow. When the world plunged into crisis with the Covid-19 pandemic, we pivoted and launched futureproof and yielded great results – for our business and the bu...

WATConsult

India

WATConsult has always stood, lived, and done business by 6 marquee words; ‘Impact what matters, create what lasts.’ The agency continues to take this philosophy ahead with each passing year. We have always aimed to and succeeded at providing some of the best strategic solutions and campaigns to our clients, and 2021 was no different...

Amplify

United Kingdom

Imagination

United Kingdom

Manifest

United Kingdom

Rethink

Canada

Special Sydney

Australia

2021 levelled the playing fields for Agencies around the world. With nearly all of us working from home, geography no longer mattered. All that did was talent and culture. And so it was the year that independent Special Sydney took on the giants and truly made its global mark. We took Australian creativity to nine international mark...

St Luke's

United Kingdom

Uncommon Creative Studio

United Kingdom

Zulu Alpha Kilo

Canada

Creative X, Meta

United States

We are Creative X. An integrated global agency that drives the creative vision for all Meta brands. Our work inspires self-expression, empowerment and helps people realize the potential of connection and community across Meta’s portfolio of brands including Facebook, Instagram, Messenger and WhatsApp. And with an audience of over 3.5...

OLIVER / U-Studio

United Kingdom

U-Studio was proudly named Campaign’s Global In-House Agency of the Year 2020, and we hope to defend that title... U-Studio stood shoulder-to-shoulder with Unilever through the onset of the pandemic. Today, it’s helped Unilever embark on a rapid transformation programme for a changed world. U-Studio’s unique in-house model – wit...

MediaCom Australia

Australia

After the year that was 2020, never has there been a greater need to step back and consider a wider context to uncover new perspectives, fresh opportunities, and hidden challenges. This is what “Seeing The Bigger Picture” aimed to do in 2021. We launched “Seeing The Bigger Picture” as MediaCom’s new positioning in response to the my...

MG OMD

United Kingdom

The past 12 months have been more than just a challenging year for the industry. With economic, political, societal, and cultural turbulence, the media industry has taken a battering from all angles. Which makes it somewhat uncomfortable to say that for MG OMD, the past 12 months have been more than just a successful year, it has been ...

UM

United States

UM’s promise to Futureproof both our own and our clients’ businesses has enabled us to successfully navigate another challenging year. With our eye on the future and a laser-focus on growth, we doubled down on Futureproof as our way forward for our clients, agency and people. In 2021, we: — Beat our numbers (revenue and budget) thank...

UM Australia

Australia

After three years of unprecedented growth, the period of review saw UM Australia focus on growth through conscious choice driven by; retention of key clients and sustainable organic growth, focusing on higher value consultative work and operational transformation to reduce the burden of low value work. This approach underpinned by our ...

UM Japan

Japan

In a challenging Japanese media market, UM continues to grow and lead the marketplace by futureproofing our clients’ businesses. In 2021, UM not only added new clients to the roster, but also generated organic growth from existing clients by providing consultative services, such as research, analytics and eCommerce. As a result, UM Jap...

UM Korea

Korea

UM is a game-changer, and our futureproof positioning has accelerated innovative changes and ongoing growth for our clients even in an unpredictable business environment and proven that we are an agency that’s indeed fit for the future. We understand that enduring 21st century brands excel at 3 things – winning hearts in culture, winni...

UM Malaysia

Malaysia

UM Thailand

Thailand

They say winning a championship is tough, but retaining it is equally, if not, much harder. The continued success of UM Thailand -- GOLD Media Agency Of The Year for the second year running and fastest growing agency in Thailand for 3 consecutive years – is predicated by our transformation into a futureproof agency. We have not only su...

FleishmanHillard

United States

At the beginning of 2021, most everyone was looking ahead across a similar landscape. Pursuing ways to alleviate the pandemic’s effects. Making diversity, equity and inclusion (DE&I) commitments. Seeking closeness, community and connections. At FleishmanHillard, we did all that. But we did something else, too. We went beyond the soluti...

Golin

United States

Despite continuing challenges brought on by the pandemic, Golin achieved the best top and bottom-line performance in the agency’s 65-year history. The firm’s revenue grew nearly 20% globally YTD and an impressive 22% in the Americas with nearly every Golin office recognizing double digit gains. It’s not just one practice driving growth...

Icon Agency

Australia

Over the last year, Icon Agency has thrived and cemented its status as one of Australia’s most innovative and respected PR firms. It was no small feat. Overcoming the manifold challenges of the pandemic, we invested in growth, pivoted services and relentlessly pitched new work. Not only did we keep every single job in the agency: we cr...

Material

Japan

Material is a brand-building company founded in 2005. With the mission of "bringing happiness to everyone involved in the brand," we are proposing innovative solutions in areas such as public relations, media planning, and digital marketing. In the "Global Creativity Report 2018 - PR Agency Ranking" announced by Cannes Lions in August ...

Pomp & Circumstance PR

Canada

Here’s the secret: we are accidental PR folks. The benefit of this is that in not always viewing ourselves as ‘PR people’, we’ve been able to view ourselves and the agency team we’ve built as problem solvers. Nut crackers. Idea addicts. Challengers of the status quo. And above all, curious explorers with a keen eye for the best stories...

Weber Shandwick

United States

2021 would not be “normal” despite our longing for whatever “normal” used to mean. 2021 would demand that we reassess everything: our purpose – as brands and people; our relationships – to work and each other; our voice – what we say, when and to whom. Actually, the whole “voice” thing became THE THING in 2021 as communications ...

Croud

United Kingdom

Croud was created in 2011 to change the way things work in digital marketing - both in terms of leveraging a unique business model to provide clients with superior service and results, but also to change the way people work in digital. This means giving employees - both in-house and in Croud’s network of on-demand digital experts known...

Incubeta

United Kingdom

Present in 21 offices, across 17 markets worldwide, Incubeta are market leading specialists that unlock the power of digital to amplify business growth potential. A team of over 600 creators, thinkers, makers and doers, our mission is to drive sustainable growth for both our people and our clients. We saw exceptional growth in 2021, ...

Journey Further

United Kingdom

Journey Further is the Clarity at Speed performance marketing agency. Founded in 2017, the agency has grown from its three founders to over 150 performance specialists across three locations, Leeds (HQ), London and Manchester, with our first US office opening in Q2 this year. Our Clarity at Speed proposition is built on guaranteed...

M&C Saatchi Performance

United Kingdom

M&C Saatchi Performance is a global performance marketing agency leading the evolution of digital & performance media planning and buying. We’re the ‘minds behind the machines,’ combining experienced individuals with data to deliver outstanding results and exceed client expectations. Our ability to predict and stay ahead of the curv...

Reprise

United States

Reprise dubbed 2021 as our Year of the Surge. We rallied our people – more than 3,000 performance marketing crafts experts across the world – around this mission to surge, i.e., accelerate sustainable growth and demand for FLOW, expand new and core capabilities, relentlessly focus on the quality of our work, and continue investing in c...

Tug

United Kingdom

As a fast growing Indie Agency we know that the best ideas come from a coherent mix of people. At Tug we pride ourselves on our equal opportunities, diversity and flat structure: everyone’s opinion is valued, from the grads to the CEO. With roots in SEM, we offer a broad range of marketing services. Our teams are fluid and collaborativ...

Kingdom Digital Solutions

Malaysia

Multi-award-winning social and content agency Kingdom Digital has seen tremendous growth in the post-pandemic year of 2021. While Malaysia remained in partial lockdown throughout the year. this has not impacted it's growth but in fact, the agency thrived and has achieved bigger milestones during a year that may be challenging for many....

M&C Saatchi Indonesia

Indonesia

Champions of Change! That’s our credo, that’s how we identify ourselves. We create, lead and manage meaningful change, for our clients, ourselves, and our industry. We do this by creating work that leads to positive change in society – whether it’s reviving the tourism industry during Covid-19, or stopping social malpractices like c...

Media.Monks

Netherlands

The central role that social media has achieved in our lives has elevated influencers, community engagement and thumb-stopping content to the top of brand marketers' wishlists. Today, every brand needs to be a social brand. To this end, we have integrated together specialists in social media and culture to become the world’s premier so...

We Are Social

United Kingdom

It’s been a landmark year for We Are Social. Our team has grown 33% due to new business wins and client demand, we’ve been lead creative agency for brands like adidas and we’ve made brands stand out on social with work across countless platforms for the likes of Lidl, Audi and Vodafone. We’ve evolved our agency. With culture moving ...

Cade Heyde

Special Australia

Australia

This is a quite amazing story of how one of Special Australia’s founding partners helped to triple profits and scale Special Group globally, and in doing so, be crowned Campaign UK’s Global Agency Agency of the Year. Under Cade’s joint leadership, Special grew its partnership with Uber Eats to 8 markets, was crowned with 15 Agency of...

Carmina Marie C. Cruz

The Huddle Room

Philippines

ACTion Leader in Advocacy Carmina Marie C. Cruz, fondly called “Dimples” is an ACTvocate (advocate in action) of native, integrated, independent start up agencies that thinks big, creates big change through action in advocacy. Under her leadership ACTs, agency continues to drive double digit growth in new clients and being named ...

Naomi Troni

Wunderman Thompson

United Kingdom

It’s not often agency leaders get to start with a truly blank sheet of paper, but Naomi has engineered Wunderman Thompson’s global marketing for growth strategy from the ground up. When she joined, Wunderman Thompson had been formed the year before. It was the largest start-up in the world; full of potential and highly intelligent ta...

Sue-Anne Lim

Trapper

Malaysia

Sue-Anne is a growth-driven leader with 19 years of strategy experience, leading businesses, and brand transformation for small to large organisations. She is experienced in start-up businesses, SME-size and corporate settings across most verticals from B2C to B2B models. Sue-Anne is a master graduate in Psychology and founder of 3 con...

Wendy Dixon

M&C Saatchi Group

United Kingdom

After 22 years running global client partnerships in the Publicis Groupe, Wendy embarked on a new career endeavor. She joined Moray MacLennan at M&C Saatchi Group to help transform the worldwide organization for long term growth. Given her background, her approach to the Chief Growth Officer role has been focused on the big picture of ...

Aaron Starkman

Rethink

Canada

Aaron and Rethink prioritize people, product and profit in that order. With that in mind here’s a summary of accomplishments this past year, starting with people. PEOPLE: Earlier this year Aaron reached out to clients and told them something that seems risky. “No client meetings on Mondays” The pandemic has caused many to quit ac...

Alex Myers

Manifest

United Kingdom

Alex Myers started Manifest from a kitchen table in 2009. Since then, it has opened five studios across the world, produced industry-defining work for brands such as Tommee Tippee, Logitech, Hotels.com and Samsung, won countless awards and grown to a turnover breaking the £5m mark. As the pandemic continued into 2021 and many agencies ...

Andrew Dimitriou

VMLY&R EMEA

United Kingdom

In 2021, VMLY&R experienced its most transformative business year ever in EMEA. The agency’s leader Andrew Dimitriou further unified the freshly formed global agency, fostered cross-border collaboration, thrived to become our client most important partner and kicked off a robust internal transformation programme. His efforts resulte...

Anish Daryani

M&C Saatchi Indonesia

Indonesia

Anish Daryani founded M&C Saatchi Indonesia in 2018. In 3 years, he’s led the agency to grow to a team of 110. Over the last 12 months, the agency retained all its clients, won 11 new clients including PermataBank, Loreal Paris and XL Axiata, grew revenue by 52%, operating profit by 87%, profit margin of 31%. The agency team grew by 17...

Burcu Özdemir

TBWA\İstanbul Reklam Hizmetleri A.S.

Turkey

As the Chief Executive Officer of TBWA\Group Istanbul, Burcu Özdemir leads 350 people and 15 executive managers, as well as the operations of TBWA\Istanbul, Çözüm, Integer, OPEn, and HeyMo the Experience Company, as well as six specialized business units including Design Community and Disruption Consultancy. Besides her duties as Group...

Chris Hirst

Havas

United Kingdom

As agency leaders go, Chris Hirst is a breath of fresh air. As global CEOs responsible for more than 8000 people in 68 integrated offices across five continents go, Chris Hirst is unique. His bold, laser-focused and refreshingly no-nonsense approach has seen him pen a best-selling business book – fittingly, No Bullsh*t Leadership...

Jonathan Emmins

Amplify

United Kingdom

After having worked his way up to partner at an early ‘best of times, worst of times’ experiential agency, Jonathan Emmins founded Amplify in 2008 to join the dots between people, brands and culture and deliver the work that would challenge pre-existing perceptions in the world of brand experience, with creativity always at its core. ...

Zak Mroueh

Zulu Alpha Kilo

Canada

Zak Mroueh is chief creative officer and founder of Zulu Alpha Kilo, one of Canada’s most celebrated creative agencies. In 2021, Zak fired himself as CEO to focus on creative. It turned out to be a wise decision, as 2021 was Zulu’s most creatively celebrated years yet. Honours included being the most awarded shop at AdAge’s Small Ag...

Adam Gerhart

Mindshare Worldwide

United Kingdom

In 2020, the story of Mindshare was a story of Human Endurance, as it was for everyone in the industry. But in 2021 the story was about Adam’s transformation of Mindshare into a modern media services company, across four areas: 1. A founder-led agency transformation – departing from the previous leadership, a founder, and enc...

Bala Pomaleh

IPG Mediabrands

Malaysia

A veteran of the industry, a self-starter who came up rank and file, CEO Bala Pomaleh is a well-known name in the Malaysian advertising scene. As Group CEO, his responsibilities are to drive business performance and results by improving internal capabilities. He places strong emphasis on investments in future spaces – technology, analy...

Chris Hirst

Havas

United Kingdom

"As agency leaders go, Chris Hirst is a breath of fresh air. As global CEOs responsible for more than 8000 people in 68 integrated offices across five continents go, Chris Hirst is unique. His bold, laser-focused and refreshingly no-nonsense approach has seen him pen a best-selling business book – fittingly, No Bullsh*t Leadership...

Luke Smith

Croud

United Kingdom

Luke Smith is the CEO and co-founder of independent digital agency, Croud. Founded in 2011, Luke envisioned an agency which would cater to clients’ 24/7/365 demands, disrupt the traditional agency model and liberate digital experts globally from the confines of their 9-to-5 office lives. Whilst the agency has developed considerabl...

Natalie Bell

MG OMD

United Kingdom

Within the first year of becoming MG OMD’s CEO, Natalie Bell delivered £1 billion in billings, a 100% client retention rate, led and won new business pitches totalling c. £90 million, put in place a new female focused leadership team, facilitated a new hybrid way of working for 450 MG’ers, maintained the highest culture scores in OMG a...

Nick Lawson

MediaCom

United Kingdom

"Few agency leaders could take the reins in the middle of a global crisis and not only seamlessly assume full control but use that momentum to transform the business with a new proposition, new products and services and new people. Nick’s deep knowledge of the business and MediaCom’s People First, Better Results culture meant he un...

Sue-Anne Lim

Trapper

Malaysia

Susanne Grundmann

OMD Germany

Germany

In January 2020, Susanne Grundmann’s vision was clear: Become the leading media agency in Germany by 2023 – driven by billings but also by innovation and talent. Two months later, Corona has the world firmly in its grip. So how do you reach such ambitious goals despite the challenges of a global pandemic? According to Susanne it comes ...

Aaron Starkman

Rethink

Canada

Aaron Starkman, Rethink Aaron and Rethink prioritize people, product and profit in that order. With that in mind here’s a summary of accomplishments this past year, starting with people. PEOPLE: Earlier this year Aaron reached out to clients and told them something that seems risky. “No client meetings on Mondays” The pande...

Dany Minaker & Sebastian 'Patán' Tarazaga

Wunderman Thompson

United Kingdom

Dany Minaker & Sebastian ‘Patán’ Tarazaga joined Wunderman Argentina as Chief Creative Officers in 2015, when the agency didn’t have any creative credentials. In a short time, they made Wunderman Argentina the most creative agency in the network, and one of the most awarded in the country. In 2020, they were part of the regional team t...

George Bryant

The Brooklyn Brothers

United Kingdom

I see my role in straight forward terms. I’m here to make every idea matter. And as a Global Creative Leader overseeing work across 24 markets and 5 continents, that has never been more important. We’re not starving artists. We’re paid to make an impact. And we should never waste an opportunity to do that. In the last 12 months, w...

Tom Martin & Julian Schreiber

Special Australia

Australia

Sometimes 1+1 can equal 10. That's the power of the partnership of joint Chief Creative Officers Tom Martin and Julian Schreiber. Together they creatively lead not just Special Group Sydney, but Melbourne and LA. They proudly mentor creatives and CDs around the world. From Sydney, they lead Uber Eats as its worldwide CCOs. Tom and Juli...

Zak Mroueh

Zulu Alpha Kilo

Canada

Zak Mroueh is chief creative officer and founder of Zulu Alpha Kilo, one of Canada’s most celebrated creative agencies. In 2021 Zak fired himself as CEO to focus on creative. It turned out to be a wise decision, as 2021 was one of Zulu’s most creatively celebrated years yet. Honours included Creativepool’s International Agency of th...

Daniel Eckrote

Mindshare

United States

Dan is the strategic planning lead across Unilever’s Beauty & Personal Care (BPC) brands for the U.S., managing a team of 30 strategy planners, and oversees the investment and analytics team of 100+, across brands such as Dove, Dove Men + Care, Degree, Suave, TRESemmé, Vaseline, and Axe. He and his team lead full-funnel planning, from ...

Kit Altin

The Gate London

United Kingdom

Kit is a true agent of change. She drove a transformative year for The Gate through consistently innovative thinking. She created a compelling new agency proposition, Walk Through Walls, the built it into the business, ensuring that we can take on the toughest challenges for our clients, and win. She created multiple creatively and c...

Rory Gallery

Special New Zealand

New Zealand

What makes Rory Gallery such a compelling and exciting choice for ‘Global Strategic Planning Leader of the Year’ is not the obvious things... Not for the Global Effie Award he won for Tourism New Zealand’s incredibly ambitious ‘Good Morning World’ (alongside campaigns like Nike’s ‘Dream Crazy’ and Burger Kings ‘Whopper Detour’ Not f...

Shehan Samarasinha

Triad

Sri Lanka

Known as a “planning head with a creative heart”, Shehan Samarasinha holds the position of Chief Strategy Officer at Triad, Colombo. Shehan has contributed to several milestones in the Sri Lankan ad industry being the 1st Independent agency to be awarded “South Asia Independent Agency of the Year” 1st person to be awarded “South Asia S...

Toygun Yilmazer

TBWA\İstanbul Reklam Hizmetleri A.S.

Turkey

As Chief Strategy Officer at TBWA Group Istanbul, Toygun Yılmazer is responsible for brand and communication strategies of all clients within the agency which consists of three companies and six business units, out of which Toygun is the leader of the planning teams in both TBWA\Istanbul and Çözüm with 10 direct reports. He is also the...

Mindshare Worldwide

United Kingdom

This is the story of how the Mindshare central marketing team would transform the agency with its new CEO, Adam Gerhart, in his first year as Mindshare’s Global CEO. Mindshare’s global marketing team is a nimble, close-knit team that crosses strategy and creative, comprising a four-person marketing and communications team alongside a...

VMLY&R

United States

In 2021, VMLY&R experienced our most transformative business year building Connected Brands by expanding capabilities, evolving talent profiles, creating innovative work, enriching our dynamic agency culture, and bolstering revenue. VMLY&R’s marketing and communication team steered the continued growth of key opportunities that enab...

Wunderman Thompson

United Kingdom

The trouble with agencies is that they tend not to prioritize marketing. That was until Wunderman Thompson started applying the principles that govern its award-winning client work to its own business. Under the leadership of Global Chief Growth & Marketing Officer Naomi Troni, Wunderman Thompson has assembled a team of forward-think...

Havas

United Kingdom

Havas’ new business team, led out of London by Global CMO Tracey Barber, is demonstrably the best in the business. No other team does more than we do; no other teams wins more than we do. Our team of 21, proudly 85% female and 20% BAME, boasts the largest and most comprehensive remit in the industry. Not only are we responsible for H...

Icon Agency

Australia

As Icon Agency’s first Sales Director, Rob Cleeve has made a significant contribution to Icon’s emergence as one of the largest independent communications agencies in Australia, following its biggest ever year of growth, in 2021. Rob is involved in almost every new business opportunity at Icon. He cultivates strong relationships – ev...

M&C Saatchi Indonesia

Indonesia

Champions of Change! That’s how we identify ourselves. We create, lead and manage meaningful change, for our clients, ourselves, and our industry. We have 9 New Business Champions that drive our growth. But we've also incentivized our entire agency to join the hunt. In fact, we made new business development a collective responsibili...

MediaCom

United Kingdom

We knew 2021 was going to be a huge year. Not only were new business pitches harpooned in 2020 by the global pandemic, but we were coming up for some major contract renewals. Several of our global clients were also planning big consolidations. We also had other challenges thanks to Covid. Not only were some big pitches delayed from ...

IDEASXMACHINA Group of Hakuhodo

Philippines

IDEASXMACHINA’s mission is to be the foremost teaching agency in the world. It is no surprise that in this group of companies, talent development takes front and center. In 2021, the agency proved that talent flourishes where it is encouraged. Creating an intricately-integrated company that redefined how advertising is done through ...

OMD EMEA HQ's "Team RED"

OMD EMEA

United Kingdom

Team RED is deserved of the accolade, Talent Management Team of the Year due to its broad range of ongoing actions to ensure a more equitable workplace during the qualifying period - supporting employee growth in areas such as empathy, awareness, well-being and talent inclusivity. As a result, OMD hired a much more diverse agency work...

Emma Withington

MG OMD

In 2020, as cinemas closed their doors and the UK streets once more fell quiet, it was understandable that many clients started to revaluate and scrutinise every media pound spent reaching customers. However, for clients of MG OMD, they could rest assured that the decisions being made would be rooted in empathy and deliver effectivenes...

Impero

United Kingdom

18 months ago we tired of hearing the same old problems from our outdated, male-dominated, burn-out creating, under-represented industry. So we decided to make a change. When Covid struck, we backed ourselves, made zero redundancies and took the opportunity to evolve into an agency that works for its people (not just the other way aro...

VMLY&R: We All Belong

VMLY&R

United States

As an industry centered on storytelling, advertising thrives on the creativity, collaboration, and ingenuity of its people. VMLY&R recognizes that that very focus has never been more integral to the strength of business than it is today. For this reason, we have committed ourselves to cultivating an environment of understanding and ...

Zulu Alpha Kilo

Canada

Those who know Zulu know that it is as ethical as it is creative. Zulu’s staff come to work each day feeling like they are part of a movement to fix much of what is wrong with the industry at large. The agency has committed itself to diversity and inclusion in several ways. It launched its 20Doors Scholarship Fund, covering the colle...

DDB Group Philippines

Philippines

Part of DDB Worldwide, DDB Group Philippines is composed of award-winning creative business solutions agencies that do mainstream advertising, digital solutions, media services, public relations, branded entertainment solutions, and data analytics. Led by DDB Group Philippines Chairman and CEO Gil G. Chua, the agency group’s vision i...

IDEASXMACHINA Group of Hakuhodo

Philippines

ASYMPTOTIC. This is how IDEASXMACHINA approaches the pursuit to become the best place to work for in the world. With continuous innovations in talent management and never-before-seen benefits, the organization is getting closer and closer to perfecting the most efficient and productive of work environments. For 2021, the company has ma...

Propel Manila

Philippines

This is a story of how our culture became a bright, guiding light in battling a series of pandemics in the workplace. While the COVID-19 pandemic severely affected our business and our people, it also shed a spotlight on an unseen pandemic lurking beneath the workforce: The mental health pandemic which ravaged the wellbeing of our work...

RICE Communications

Singapore

Since 2009, RICE has grown from its humble beginnings as a boutique agency to an award-winning, mid-sized consultancy with 56 full-time employees across our Singapore, Myanmar and Hong Kong offices. In 2021, the pandemic may have persisted, but we never let up on our focus of being people-centric – stepping up our efforts around workpl...

The Future Laboratory

United Kingdom

A future faced workplace isn’t just about doing what’s best, or right, it’s about setting what best or right could and should be. As a business The Future Laboratory have always been flexible, equitable, collaborative, and open. But we’re also – our brand promise - about making the future happen - which has to start with our team in te...

VMLY&R

United States

Bettina Fetzer

OMD Worldwide

United Kingdom

The automotive changemaker, when faced with the COVID crisis the young veteran looked at this not as a moment to “wait and see” but rather as an accelerator of change. Bettina Fetzer, seized the opportunity to look inwards and understand how to emerge out of the crisis financially stronger, and poised to redefine and lead the automotiv...

Zach Kitschke

Canva

United Kingdom

As Chief Marketing Officer for Canva, the Australia based software company that’s revolutionizing design, Zach Kitschke personifies the tenet that has propelled the company’s success:” Set crazy big goals and make them happen.” Since 2013 - when he talked his way into a job that didn’t exist at a then four-person start-up that wasn’t...

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