TBWA\Asia Pacific

The intensity and instant impact of COVID resulted in one of the most successful periods for TBWA\ Asia Pacific.

While the pandemic firmly established the importance of resilience, agility, and pivoting (for the new normal), we also recognised that to continue to win and secure long term sustainable growth, we simply could not rely on what we had created in 2020. 2021 was about audacious planning, embracing new strategies, breakthrough innovation and creative ideas, value creation, and seeking out and creating new opportunities for long term growth for clients and the agency collective, to meet our ambition of returning to pre-pandemic growth levels. 2021 has been a successful year by every growth measure for TBWA\ Asia Pacific, which have been highlighted throughout our submission.