The best of the best
For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies in their field. Campaign’s recent global expansion of these regional schemes has allowed us to take a truly international view on the world’s best companies and brightest talent.

New for 2020, Campaign are pleased to announced we are further expanding the Global Awards, providing 31 additional opportunities for agencies, teams and individuals to be recognised for their achievements. Existing categories from our regional schemes will be included along with additional global only categories. 

Following on from our inaugural year, we will continue to bring forward the Creative, Media and Digital Network winners from our regional schemes to crown a Best of the Best in each. 

Campaign's Global Agency of the Year Awards are like no other awards. There are plenty of awards that acknowledge creative excellence, or reward effectiveness, or celebrate talent. These awards combine all of those qualities and also consider a range of additional measures, such as new business performance, thought-leadership, innovation, culture and values, to recognise the very best all-round performers on the globe.

Categories


Campaign Global Agency of the Year is open to all advertising, creative, digital, media, PR, independent and specialist agencies.
Brand Experience Agency
This award recognises agencies specialising in providing the best experiential marketing solutions. Judges will be awarding additional points for entries that can demonstrate an agency's global reach, or world beating innovation and global vision.

 

Creative Agency
This category recognises the best agencies specialising in creative advertising work. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer creativity enable them to claim to be best in class globally.

 

Customer Engagement Agency
This category recognises agencies specialising in providing targeted, response driven creativity. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

Digital Innovation Agency
This award recognises the very best agencies providing digital solutions. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

Independent Agency
This category is open to independent agencies and agencies that are not majority owned by a holding company or network. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately held. Agencies not eligible are those who are either majority or fully backed by a holding company as well as sharing resources or using the holding agency brand name. Entrants should be able to demonstrate a multi regional client base, or multi regional operational activities.

 

Media Agency
This award recognises the very best agencies working in media management. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

Performance Agency
This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies. Judges will look at the use of intention-based media (e.g. search, social) to deliver client results, along with exceptional execution of biddable media and digital exchanges to drive results, as well as consistent use of measurement and attribution to measure media ROI and business impact. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

PR Agency
This category recognises the achievements, performance and excellent work of a general PR consultancy or crisis communications specialist agency. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

Social Media Agency
This award recognises the best agencies specialising in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

 

Global CSR Achievement
This award sets out to recognise a company that can demonstrate it runs an innovative and successful CSR program that has a global impact. Winning companies will prove that they understand the need to go beyond making token gestures and can prove a real social impact from their programme.

 

Global Diversity and Inclusion Initiative
This award honours agencies that can demonstrate an ongoing and meaningful commitment to diversity and inclusion programmes across their organisation and who can provide real evidence of their effect within their companies and the benefit to their clients.

 

Best Place To Work: Individual Shop
This award sets out to recognise a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Judges will look at how companies create cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees. Entrants are asked to provide evidence of high staff engagement, retention and a 'best in class' approach when judged against agencies globally.

 

Best Place To Work: Network
This award sets out to recognise an agency network that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Judges will look at how companies create cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees across the network. Entrants are asked to provide evidence of high staff engagement and retention and a 'best in class' approach when judged against agencies globally.

 

Accounts Leader
The award recognises professionals responsible for client account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, and positive organic growth for clients. Judges will be awarding additional points for proof of global or multi-regional growth of accounts or impact of this person's role beyond a local level.

 

Agency Leader
This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency or network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of the operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market. Judges will be awarding additional points for proof of global or multi-regional impact / reach within the role or for entries where individuals have grown their agency's fortunes beyond a local level.

Please note that this category is broken down by discipline: Creative /Advertising, Customer Engagement, PR, Digital, Experience, Media, Performance or Consultancy.

 

Creative Leader
The award recognises creative directors who have produced the best work for an agency or network during the review period and have not only set the standard for creative excellence but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising will also be considered. Samples of the nominee’s work will be required as support materials. Judges will be awarding additional points for for proof of global or multi-regional impact of the creative work or of the individual themselves.

 

Growth Leader
Media / Channel / Engagement Planning Leader
This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, and mastery of emerging capabilities in the engagement and planning space. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network on a global stage will also be considered.

 

Strategic Planning Leader
This award recognises the individual who has made the biggest impact on clients' business through the development of breakthrough consumer strategies, brand and communication strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially effective solutions to clients’ challenges. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network beyond a local level will also be considered.

 

Client Management Team
The award recognises agency teams responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

 

Corporate Communications / Marketing Team or Person
New Business Development Team / Person
This award is for the new business development person/team who have proven to have built and developed a new account or grown the business and expanded the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

 

Programmatic Team
This award is for specialist programmatic teams (working in a single office or multi regionally) that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business during the eligibility period. Judges will consider the contribution to both the agency's growth and to the advertiser globally during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials are encouraged within entries.

 

Talent Management Team / Person
This award sets out to recognise an individual or team that can demonstrate innovative and successful talent development programmes covering all levels of talent. Winning individuals/teams will prove that they understand the need to nurture and develop all talent and will have created an environment where employees are able to gain the knowledge and skills needed to reach their full potential.

 

Best Global Marketer
This award recognises the individual marketer within a client company who has had the biggest impact on the brand, multi-regionally or globally. Judges will consider the scope of the individual’s responsibilities, effectiveness of the marketing strategy against objectives during the eligibility period, the individual’s strategic skills and insights into core business issues, and how they have influenced and driven business performance for both their brand and their partner agency at a global / multi-regional level.

 

Global Brand of the Year
This award recognises a brand as a champion in its industry based on market standing, marketing campaigns and consumer preference during the eligibility period. Agencies may nominate client brands existing at global / multi-regional level.

 

Global Tech Partner of the Year
This award is for external providers, partnering with agencies to provide excellence in technology solutions for the agency/network or their clients. Agencies may nominate client brands existing at global / multi-regional level

 

Global Network
This award recognises agency networks of any specialism that have a multi-region presence / client base. Judges will consider overall financial success within the eligibility period, as well as commitment to D&I and CSR programmes, staff engagement and talent development which can be shown to have had an affect across the entirety of the network.

Please note, to qualify for this Award, entrants much span at least two regions.

 

Creative Network
This category recognises the best agency network specialising in creative/advertising.

The winners of Creative Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

 

Digital Innovation Network
This award recognises agency networks specialising in providing the best digital solutions.

The winners of Digital Innovation Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

 

Media Network
This award recognises the very best agency networks specialising in media management.

The winners of Media Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

 

Key Information

Key Dates

Early bird deadline:
28 January 2021

Standard deadline:
11 February 2021

Shortlist announcement:
18 March 2021

Winners revealed:
April 2021

Entry prices

Early bird entry fee:
$500 per entry

Standard entry fee:
$600 per entry

Eligibility

All categories are open to agencies of any size, status or location, but the judges will be looking for demonstrable global reach within each entry and be awarding points accordingly. Each entrant is free to demonstrate global reach as they wish, but here are some examples as to how this may be achieved:
- The entering company has offices in two or more of the following regions: APAC, Europe, Middle East, Africa, LATAM and The Caribbean, North America & Canada

- The entering company can show it has a client base spanning two or more of the same regions

- The entering company can demonstrate multi-regional reach within its creative output

- The entering team / individual has a specific global or multi regional remit to their job role / function

- The entering team / individual can show that their work has a multi regional effect within their organisation

Winners Archive


Filter by year: 2019
YearCategoryFinalists
2019Creative NetworkMcCann Worldgroup US Winner
2019Creative NetworkMcCann Worldgroup Europe Finalist
2019Creative NetworkOgilvy Asia Finalist
2019Creative AgencyWieden+Kennedy (US) Winner
2019Creative Agencyadam&eveDDB (UK) Finalist
2019Creative AgencyOgilvy Group Thailand Finalist
2019Creative AgencyOgilvy Taiwan Finalist
2019Creative AgencyTBWA HAKUHOO Finalist
2019Creative AgencyTBWA Hong Kong Finalist
2019Digital AgencyAnalogFolk (UK) Winner
2019Digital AgencyAccenture Interactive (Japan) Finalist
2019Digital AgencyHuge (US) Finalist
2019Digital AgencyMindshare (Indonesia) Finalist
2019Digital AgencyMindshare (Vietnam) Finalist
2019Digital AgencyReprise (Hong Kong) Finalist
2019Independent AgencyMother in the US Winner
2019Independent AgencyAppsynth (Thailand) Finalist
2019Independent AgencyCJ WORX and Spore Bangkok Finalist
2019Independent AgencySUNNY SIDE UP (Japan) Finalist
2019Independent AgencyTOMORROW (Greater China) Finalist
2019Independent AgencyUncommon Creative Studio (UK) Finalist
2019Media AgencyManning Gottlieb OMD (UK) Winner
2019Media AgencyEssence (US) Finalist
2019Media AgencyMediaCom Hong Kong Finalist
2019Media AgencyMindshare Hong Kong Finalist
2019Media AgencyMindshare Indonesia Finalist
2019Media AgencyZenith Taiwan Finalist