Campaign Agency of the Year Global

Categories

Campaign Global Agency of the Year is open to all advertising, creative, digital, media, PR, independent and specialist agencies.

Agency

Brand Experience Agency

This award recognises agencies specialising in providing the best experiential marketing solutions. Judges will be awarding additional points for entries that can demonstrate an agency's global reach, or world beating innovation and global vision.

Creative Agency

This category recognises the best agencies specialising in creative advertising work. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer creativity enable them to claim to be best in class globally.

Consultancy

This award recognises the best companies across the globe that provide professional services from brand design to business strategies and more.

Customer Engagement Agency

This category recognises agencies specialising in providing targeted, response driven creativity. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

Digital Innovation Agency

This award recognises the very best agencies providing digital solutions. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

Independent Agency

This category is open to independent agencies and agencies that are not majority owned by a holding company or network. All disciplines are welcome. Entrants must be majority-independent owned, or at minimum 51 per cent privately held. Agencies not eligible are those who are either majority or fully backed by a holding company as well as sharing resources or using the holding agency brand name. Entrants should be able to demonstrate a multi regional client base, or multi regional operational activities.

In-House Agency

For agency teams that have been built to exist within the structure of their clients' companies and who provide dedicated creative services to that client.

Media Agency

This award recognises the very best agencies working in media management. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

Performance Agency

This award acknowledges agencies that best demonstrate a consistent ability to translate consumer intentions into revenue for clients, deliver ROI-based campaign activity and drive sales results for clients across geographies. Judges will look at the use of intention-based media (e.g. search, social) to deliver client results, along with exceptional execution of biddable media and digital exchanges to drive results, as well as consistent use of measurement and attribution to measure media ROI and business impact. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

PR Agency

This category recognises the achievements, performance and excellent work of a general PR consultancy or crisis communications specialist agency. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

Production Company

This award recognises the best production company that has produced outstanding pre or post-production work for marketing campaigns. It is open to companies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

Social Media Agency

This award recognises the best agencies specialising in providing the best social media solutions, innovative use of social platforms and strategies for engaging consumers in the social space. It is open to agencies of any size, status or location who can demonstrate global reach within their work, client base, spread of office locations, or whose innovation and sheer effectiveness enable them to claim to be best in class globally.

People

Account Leader

The award recognises professionals responsible for client account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, and positive organic growth for clients. Judges will be awarding additional points for proof of global or multi-regional growth of accounts or impact of this person's role beyond a local level.

Agency Leader

This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency or network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of the operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market. Judges will be awarding additional points for proof of global or multi-regional impact / reach within the role or for entries where individuals have grown their agency's fortunes beyond a local level.

Please note that this category is broken down by discipline: Creative /Advertising, Customer Engagement, PR, Digital, Experience, Media, Performance or Consultancy.

Creative Leader

The award recognises creative directors who have produced the best work for an agency or network during the review period and have not only set the standard for creative excellence but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising will also be considered. Samples of the nominee’s work will be required as support materials. Judges will be awarding additional points for for proof of global or multi-regional impact of the creative work or of the individual themselves.

Growth Leader

This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency or network's commercial growth. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, new business wins, client retention, personal involvement in growth initiatives, innovation with results. Please note that this category is broken down by discipline: Creative /Advertising, Customer Engagement, PR, Digital, Experience, Media, Performance or Consultancy. Judges will be awarding additional points for proof of global or multi-regional impact / reach within the role or for entries where individuals have grown their agency's fortunes beyond a local level.

Media / Channel / Engagement Planning Leader

This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, and mastery of emerging capabilities in the engagement and planning space. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network on a global stage will also be considered.

Strategic Planning Leader

This award recognises the individual who has made the biggest impact on clients' business through the development of breakthrough consumer strategies, brand and communication strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially effective solutions to clients’ challenges. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network beyond a local level will also be considered.

Client Management Team

The award recognises agency teams responsible for the account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, positive organic growth for clients.

Corporate Communications / Marketing Team or Person

Open to corporate communications / marketing teams within an agency or network, this award recognises world class success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programs; and the strategy and execution of those programs, as well as their bottom-line impact.

New Business Development Team / Person

This award is for the new business development person/team who have proven to have built and developed a new account or grown the business and expanded the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.

Programmatic Team

This award is for specialist programmatic teams (working in a single office or multi regionally) that have most effectively developed and enhanced the agency’s programmatic trading performance and made the biggest impact on the advertisers’ business during the eligibility period. Judges will consider the contribution to both the agency's growth and to the advertiser globally during the eligibility period, including achievements against objectives, evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials are encouraged within entries.

Talent Management Team / Person

This award sets out to recognise an individual or team that can demonstrate innovative and successful talent development programmes covering all levels of talent. Winning individuals/teams will prove that they understand the need to nurture and develop all talent and will have created an environment where employees are able to gain the knowledge and skills needed to reach their full potential.

Staff Engagement & Initiatives

Global CSR Achievement

This award sets out to recognise a company that can demonstrate it runs an innovative and successful CSR program that has a global impact. Winning companies will prove that they understand the need to go beyond making token gestures and can prove a real social impact from their programme.

Entries should provide an overview of the agency, identify key players and provide historic information going back five years on previous CSR strategies. Entrants should also include successful strategies, initiatives or approaches that the agency has adopted in 2020. What were the aims, what challenges were faced, how was the strategy communicated, who was involved. Entrants should demonstrate success and provide detail on what was achieved. How these approaches have changed the culture and/or had an impact on the staff retention/engagement. Finally, entrants should provide detail on how they continue to build on their success in 2021.

Global Diversity and Inclusion Initiative

This award honours agencies that can demonstrate an ongoing and meaningful commitment to diversity and inclusion programmes across their organisation and who can provide real evidence of their effect within their companies and the benefit to their clients.

Entries should provide an overview of the agency, identify key players and provide historic information going back five years on previous D&I strategies. Entrants should also include successful strategies, initiatives or approaches that the agency has adopted in 2020. What were the aims, what challenges were faced, how was the strategy communicated, who was involved. Entrants should demonstrate success and provide detail on what was achieved. How these approaches have changed the culture and/or had an impact on the staff retention/engagement. Finally, entrants should provide detail on how they continue to build on their success in 2021.

Best Place To Work: Individual Shop

This award sets out to recognise a company that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Judges will look at how companies create cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees. Entrants are asked to provide evidence of high staff engagement, retention and a 'best in class' approach when judged against agencies globally.

Best Place To Work: Network

This award sets out to recognise an agency network that goes above and beyond the norm to foster the most productive and rewarding working environment possible. Judges will look at how companies create cultural diversity, cultivate an inspirational vision and provide a purpose, balance and career development for its employees across the network. Entrants are asked to provide evidence of high staff engagement and retention and a 'best in class' approach when judged against agencies globally.

Client and Partner Awards

Best Global Marketer

This award recognises the individual marketer within a client company who has had the biggest impact on the brand, multi-regionally or globally. Judges will consider the scope of the individual’s responsibilities, effectiveness of the marketing strategy against objectives during the eligibility period, the individual’s strategic skills and insights into core business issues, and how they have influenced and driven business performance for both their brand and their partner agency at a global / multi-regional level.

Global Brand of the Year

This award recognises a brand as a champion in its industry based on market standing, marketing campaigns and consumer preference during the eligibility period. Agencies may nominate client brands existing at global / multi-regional level.

Global Tech Partner of the Year

This award is for external providers, partnering with agencies to provide excellence in technology solutions for the agency/network or their clients. Agencies may nominate client brands existing at global / multi-regional level

Network

Global Network

This award recognises agency networks of any specialism that have a multi-region presence / client base. Judges will consider overall financial success within the eligibility period, as well as commitment to D&I and CSR programmes, staff engagement and talent development which can be shown to have had an affect across the entirety of the network.

Please note, to qualify for this Award, entrants much span at least two regions.

Creative Network

This category recognises the best agency network specialising in creative/advertising.

The winners of Creative Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

Digital Innovation Network

This award recognises agency networks specialising in providing the best digital solutions.

The winners of Digital Innovation Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

Media Network

This award recognises the very best agency networks specialising in media management.

The winners of Media Agency Network of the Year from our regional schemes will go forward in Campaign's Global Agency of the Year competition. The Global winners will be announced in April 2021.

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