Within your individual or team submissions, use the following as sub-headings under which you clearly enter your information. Entries will be awarded as best in class globally but entries are also welcome from those with global facing roles.
Account Person
The award recognises professionals responsible for client account management who have displayed the most innovation, skills and enthusiasm in bringing the benefits of advertising to their clients’ businesses resulting in the development of solid business relationships. Judges will consider contribution to the agency and clients, client relationship management, client retention as well as new business wins, and positive organic growth for clients.
Agency Growth Leader
This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency or network's commercial growth. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, new business wins, client retention, personal involvement in growth initiatives, innovation with results.
Please note that this category is broken down by discipline: Creative /Advertising, Customer Engagement, PR, Digital, Integrated, Experience, Media, Performance or Consultancy.
Agency Leader
This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency or network in the industry. Judges will consider the individual’s achievements during the eligibility period, including achievement against objectives, size of the operation, client profile and disciplines, new business wins, client retention, personal involvement in staff development initiatives, innovation with results, agency/network development and contribution to the role or image of the marketing communications industry in his or her market.
Please note that this category is broken down by discipline: Creative /Advertising, Customer Engagement, PR, Digital, integrated, Experience, Media, Performance or Consultancy.
Creative Leader
The award recognises creative directors who have produced the best work for an agency or network during the review period and have not only set the standard for creative excellence but have also raised the bar. Judges will consider recognition received at the major recognised award shows. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of advertising will also be considered. Samples of the nominee’s work will be required as support materials.
Media / Channel / Engagement Planning Leader
This award is for the planning professionals who have made the biggest impact on their clients’ business through development of innovative customer engagement strategies; the creative and effective use of media channels; and the creation, use and leverage of digital and social programs and platforms. Judges will consider the individual’s contribution to both agency and client, originality of thinking, and mastery of emerging capabilities in the engagement and planning space. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network.
Strategic Planning Leader
This award recognises the individual who has made the biggest impact on clients' business through the development of breakthrough consumer strategies, brand and communication strategies, as well as innovation and commercial strategy development. Judges will be looking for evidence of the individual’s contribution to both agency and clients, thinking that is clear, insightful and change enabling, innovative approaches to problem solving, and ability to develop effective creative and commercially effective solutions to clients’ challenges. If they are in a senior leadership role, the individual’s contribution to staff development initiatives, particularly their involvement in nurturing young talent, and how their work has contributed to the role or image of their agency/network.
Corporate Communications / Marketing Team or Person
Open to corporate communications / marketing teams within an agency or network, this award recognises world class success in addressing issues related to management, corporate communications, reputation, brand-building, campaign execution and media relations. Judges will look for ability to establish/reinforce communications’ role in the agency and the C-suite; impact on the agency’s broader reputation; creativity and originality of programs; and the strategy and execution of those programs, as well as their bottom-line impact.
New Business Development Team or Person
This award is for the new business development person/team who have proven to have built and developed a new account or grown the business and expanded the services of an established client relationship. Judges will consider the achievements during the eligibility period, including achievement against objectives, client profiles and disciplines, new business wins and retained accounts, client growth, and solid examples of leadership in new business development initiatives that contributed to the success and financial growth of the agency.
Talent Management Team / Person
This award sets out to recognise an individual or team that can demonstrate innovative and successful talent development programmes covering all levels of talent. Winning individuals/teams will prove that they understand the need to nurture and develop all talent and will have created an environment where employees are able to gain the knowledge and skills needed to reach their full potential.
