For decades Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies in their field. Campaign’s global expansion of these regional schemes has allowed us to take a truly international view on the world’s best companies and brightest talent.
Our Global Agency of The Year Awards run alongside the individual territory schemes within our Asia Pacific, US and UK markets. It is a separate scheme, with entries being made directly into it from agencies across the world.
It is open to any individual agency and is designed to provide a ‘global playing field’ where agencies from any location can compete directly with each other. Agencies do NOT have to be part of a global network to compete: This is about judging the global quality of business performance and leadership at individual agency level, and not how extensive your office network is.
Campaign's Global Agency of the Year Awards are like no other awards. There are plenty of awards that acknowledge creative excellence, or reward effectiveness, or celebrate talent. These awards combine all of those qualities and also consider a range of additional measures, such as new business performance, thought-leadership, innovation, culture and values, to recognise the very best all-round performers on the globe.
Like the other AOY schemes we run, the judging of our Global scheme is audited by PwC to ensure maximum trust and transparency and our judging panel is composed of leading CMOs and Brand side Marketers, from a variety of key markets.
The Gold Standard - Being shortlisted in our global tier of AOTY, simply means you’re world class. Your agency will be recognised as progressive, forward -thinking and be seen to be leaders within the global ad industry.
Little Acorns and Mighty Oak Trees - The AOTY Globals recognise that you don’t have to be global in scale to be world class in stature; these awards allow single independent agencies the same chance as a multi-regional network to claim their achievements in a particular field are best in the world.
We take Judging Seriously - Judging is completed by a panel of brand marketers and verified by PwC. Winning an Agency of the Year Award Globals is the most prestigious recognition an agency or individual in the industry can receive and because of our judging is audited, we can guarantee that our results are accountable, fair and transparent
Enhance staff morale - Entering an individual employee into one of our ‘people’ categories, or entering the whole agency, either way your employees will know you recognise and value their hard work and consider them and their results to be world class. If you do manage to make the shortlist, or bag an award on the night then employee motivation will reach unprecedented levels!
Encourage creative, innovative thinking - Preparing your entries provides focus, motivation and reflection for the whole team. An opportunity to reflect on what was achieved and to set aspirations for the future.
All categories are open to agencies of any size, status or location, but the judges will be looking for demonstrable global reach. Each entrant is free to show global reach as they wish, but here are some examples as to how this may be achieved:
- The entering company has offices in two or more of the following regions: APAC, Europe, Middle East, Africa, LATAM and The Caribbean, North America & Canada - The entering company can show it has a client base spanning two or more of the same regions - The entering company can demonstrate multi-regional reach within its creative output - The entering team / individual has a specific global or multi regional remit to their job role / function - The entering team / individual can show that their work has a multi-regional effect within their organisation
Entries should focus on work and achievements from the 2021 calendar year. Flexibility is allowed to account for varying eligibility periods within the Agency of the Year regional schemes. Campaign reserves the right to reject work it feels does not comply with the spirit of the awards.
The Agency of the Year Globals, offer industry suppliers the chance to target the heart of the Campaign audience across the world. Partnership allows strong branding and networking opportunities, and a chance to build your brand in the hearts and minds of the most influential agencies.