When the pandemic hit, business as usual form of marketing became challenging as the purchase capacity and capability of consumers dwindled. But the one-two punch of pandemic unemployment and non-existent government support led to a new opportunity – the growth of small home-based businesses. In order to target audiences: homepreneurs and consumers, the agency had to ACT. - Acquire a database of potential home business. The challenge is in accurate profiling since home businesses are mostly unregistered. - Convert channels that are traditionally serving consumers/end-users to home-based entrepreneurs - Test and learn from digital campaigns that will generate the best conversions at the lowest cost. The Huddle Room ACTed to acquire, convert and test B2B / B2C marketing initiatives that drive Businesses To Buyers market and drive customer engagement.