Creative X, Meta

United States

We are Creative X. An integrated global agency that drives the creative vision for all Meta brands.

Our work inspires self-expression, empowerment and helps people realize the potential of connection and community across Meta’s portfolio of brands including Facebook, Instagram, Messenger and WhatsApp. And with an audience of over 3.5 billion, there’s perhaps no other in-house agency with the scope and responsibility to create positive impact in the world. Our team’s superpower is building modern brands. For Meta, we tell stories and create experiences not just across marketing, company communication and experiences, but also across our products and the metaverse. We differ from other in-house agencies because we guide the creative vision and all creativity for our brands. We lead holistic brand-building across every medium and surface. To help scale our brands globally we work with some of the best agencies in the world, bringing in the best partners for each projects’ particular needs. In 2021, we defined and successfully launched a global rebrand from Facebook to Meta, relaunched both the Instagram and Messenger brands globally, and continued our support for underrepresented communities. Our work has been recognized at global award shows including Cannes Lions, D&AD, One Show and The CLIO Awards. We prioritize creating a culture where our team can follow their creative passions and grow through several industry leading, in-house programs. And Creative X is determined to be a leader in equity and inclusion, consistently performing ahead of industry benchmarks both in front of and behind the camera.

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