McCann Worldgroup Europe

After another extraordinary year, the momentum we continued to achieve is a real source of pleasure and pride. Across the business we not only survived but thrived:

› Resilience – despite another pandemic-hit year the business all across the region bounced back from 2020. This is an amazing achievement and testament to a truly resilient and growth-focused group of diverse and brilliant people. › Values – the Bravery, Integrity and Generosity that power Worldgroup were also part of how we cared for each other. Our talent community ensured that we received training with an astonishing 22,000+ online learning interactions. › Creativity – the beating heart of who we are and what we do. We won 36 Lions at Cannes Lions 2021 and defended our title as Campaign’s European Creative Network of the Year for the 3rd consecutive year. › Effectiveness – where we show that what we do moves the world. We were Effies Effectiveness Agency of Year for the fifth year consecutively. › Inclusiveness – greater inclusion is the key to our future. We had 100% market participation for the third year of our annual DE&I initiative, Day for Meaning. › Partnerships – powered by our strategic approach to business growth we helped our clients’ businesses thrive in difficult circumstances. › Purpose – our platform allows us to make a positive impact on the world. We committed to Net Zero by 2030 and signed the UN Global Compact and Pledge. Whatever 2022 brings we have the strength and togetherness to do ourselves and each other proud.

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