United Kingdom2021 was a challenging year for the vast majority of businesses within the experiential marketing sector. That said, we entered it with a clear mindset; innovate our offering, double down on outstanding service and be ready for change at any point!
Our high-level objectives were: Become even more efficient as an operation Diversify our client base further Push our strategic, creative and technology boundaries Continue momentum on DE&I strategy Our client diversification has been extremely successful, adding 38 new brands to our portfolio. We now work across more sectors than ever, from strategic consultancy for countries to delivering standout engagement for brands in b2c and b2b markets. We’ve won four agency awards in 2021 alongside numerous industry awards, including: Campaign Agency of the Year, EMEA, Brand Experience Agency Creativepool Annual Awards, Independent Agency of the Year Imagination Shanghai Bronze, Greater China Brand Experience Agency, Campaign Agency of the Year Leading Creative Agency, Global Brands Magazine Brand Awards We opened our Riyadh office in May 2021, to support our rapid growth in the Middle East. Significant hires and promotions have been made across the global business to further invest in our four core offers. The resolve, experience and unity of our people enabled us to go beyond our 2021 objectives and position the business for growth in 2022, despite the continued challenges in the marketplace. We expect continued client diversification to drive revenue growth through 2022 as reflected in the first few months of our new financial year.