United States2021 would not be “normal” despite our longing for whatever “normal” used to mean.
2021 would demand that we reassess everything: our purpose – as brands and people; our relationships – to work and each other; our voice – what we say, when and to whom. Actually, the whole “voice” thing became THE THING in 2021 as communications moved to the center of every mission-critical business decision and proved – in a world desperate for change – that it is the currency of change. Our clients needed change (incrementalism died in 2019); our teams needed change. And we made change happen. We re-introduced our agency as The Weber Shandwick Collective to signal the well-developed and growing muscle of our earned-first network. Our collective expertise marries communications and consulting, spans from organizational transformation to brand purpose. From public affairs to creative execution. We are THE network built for the critical interrelationship of business strategy and business communications. And that muscle begets bravery. Our brave ideas are built to transcend channels. To spark inspiration, deepen understanding, and move people to action. It’s why clients across sectors call on us as partners and why by the end of 2021, we’d grown by mid-single-digits globally, with double-digit growth across our top 40 clients and 98% retention among our top 50. By all measures, 2021 was our year. We solved in the face of adversity, grew in the face of change and reinvented ourselves along the way. We can’t wait to show you what’s next.