M&C Saatchi Indonesia


Champions of Change! That’s how we identify ourselves. We create, lead and manage meaningful change, for our clients, ourselves, and our industry.

We have 9 New Business Champions that drive our growth. But we've also incentivized our entire agency to join the hunt. In fact, we made new business development a collective responsibility. We reward our teams every new business win. In 2021, we topped the R3 New Business League in Indonesia. We also rank #13 in Asiapac, the only independent agency to feature in the top 20. We won 11 new clients - two of them being our biggest - PermataBank and XL Axiata. And we retained every client we had. We grew revenue by 52%, operating profit by 87%, at a profit margin of 31%. Our team grew by 175% to create an army of 110 creative warriors. All this, in 3 years since our launch, and you bet, we're hungry for more!