2021 was the year that PHD MEA, our people, and our clients most definitely ‘Made the Leap’. We powered through the turbulence of 2020 and arrived in 2021 stronger, with the results to prove it. We won new clients like Unilever, CHANEL, and MTN. We enriched the industry with landmark thought-leadership events like Brainscape (now in its 11th year), in tandem with the launch of our latest book for the industry, Shift. And we were named the region’s most Effective Office in MENA at the Effies. In South Africa, our work was rewarded with IAB Bookmarks, MMA Smarties Twitter Awards, and the inaugural Purpose Awards. COIVD-19 and the resultant lockdowns have been hard on everyone, but we’ve made it our goal to make our employees feel just as valued as our clients. Our results speak for themselves. We are the agency that lives and breathes the mantra of ‘Make the Leap’. Thank you for taking the time to read our submission.