United KingdomKit is a true agent of change. She drove a transformative year for The Gate through consistently innovative thinking.
She created a compelling new agency proposition, Walk Through Walls, the built it into the business, ensuring that we can take on the toughest challenges for our clients, and win. She created multiple creatively and commercially effective strategies. She is especially renowned for her innovative approach to data and insight, leading to successes as diverse as Nobody is Normal for Childline (tackling the youth mental health crisis and scooping an APG Gold) and Bum’s The Word for Anusol (which won Most Effective Use of Data & Insight at the Marketing Society Awards and drove record high market share). True to her belief in fusing purpose and profit, she led the category-defining campaign Sex Never Gets Old for Replens (which won the TFL Diversity in Advertising award as well as boosting sales). And she drove healthy growth through leading multiple new business wins, including two focused on tackling climate change. Kit is passionate about helping others to fly. She raised the skills bar for the industry by delivering world-class training for the likes of D&AD, and supporting work-returners through Creative Comeback. She nurtured an exciting new D&I initiative, mentored for the women’s empowerment network Bloom, and spoke out about mental health and tackling ageism. Recognising how the team has transformed both the agency and the work it delivers for its clients, Kit’s department was named The Drum Strategy Team Of The Year.