They say winning a championship is tough, but retaining it is equally, if not, much harder. The continued success of UM APAC – Campaign Asia’s APAC Media Network Of The Year 2020 and 2021 – is predicated by our transformation into a futureproof agency. We have not only survived the pandemic storm but thrived in the face of adversity.

Our futureproof proposition and innovative product offering has helped us deliver on growth for our clients, leading to service diversification and higher margin consultancy solutions. Our futureproof way of planning has continuously pushed the boundaries on digital, data and content, leading to award-winning work. Our approach to futureproofing our talent and culture alongside a hybrid working model ensured that we developed and retained the best people in the agency to deliver on our promise. Our commitment to lead by example on issues that impact our industry and communities; to collectively use our time, talent and influence for industry thought leadership and community work, will help create a better future. Futureproof for APAC, by APAC. A calm sea never did make a good sailor: we at UM APAC embraced the challenges, adjusted our sails and rode through the storm.