Icon Agency


Over the last year, Icon Agency has thrived and cemented its status as one of Australia’s most innovative and respected PR firms.

It was no small feat. Overcoming the manifold challenges of the pandemic, we invested in growth, pivoted services and relentlessly pitched new work. Not only did we keep every single job in the agency: we created 37 new ones while driving 84% revenue growth over calendar 2021. 2021 was a year in which we won over 40 new accounts and major projects, opened our first Sydney office, achieved gender parity and gave back 10% of profits to our team. By drawing on the disciplines of advertising, digital, PR and media we created an astonishingly diverse body of work. Work that doesn’t just win awards, it challenges conventional ideas about what a modern PR agency should look like.