United Kingdom

Amplify is an independent global creative agency, specialising in experience and culture, solving problems, breaking formats and building worlds for some of the most innovative, progressive brands across the world including adidas, Airbnb, Google, Lego, Sky and YouTube.

Founded in 2008 by Jonathan Emmins to ‘join the dots between people, brands and culture’, we create big ideas, experiences, campaigns and platforms that can be amplified at every touchpoint and across the entire marketing mix. Whilst live was mainly off the table as Covid-19 restrictions ensued, we saw this as our opportunity to further challenge previous restrictive formats and assumptions - pushing creativity, innovation and integration harder than ever before. During this period we delivered high-profile global campaigns for Amazon, Fortnite, Netflix, Pinterest, PlayStation and Westfield and were named Campaign and The Drum's Global 'Experience Agency of the Year.' Amplify was also the most-awarded agency at the Campaign Experience Awards, including winning the Grand Prix for the global launch of PlayStation 5 spanning 25 countries. Global recognition included wins at the US Ex Awards and our Australian office, only in its fourth year, winning Campaign's 'Brand Experience Agency of the Year (Aus/NZ)'. Our work, and the audience and critical recognition it has received, saw our reputation significantly grow globally resulting in an influx of briefs to our London, Sydney, LA and Paris hubs. This has resulted in the team growing by 49% and billings by 142%, with 2021 being Amplify’s most successful year creatively, culturally and commercially to date.