Our region consists of 30 offices, across 20+ different markets, with 2,400 employees from Sweden to Turkey, Poland to Portugal, and everything in between. The one thing that unites us all, is our belief in the power of creativity. By all accounts it was one of the toughest years in history – the second year of the pandemic. We have to recognise, celebrate, and champion the people at BBDO agencies across Europe who never gave up, who pushed for better creative work, who found clever ways to succeed against the odds, and who never stopped believing in the power of advertising. We all lived, breathed, and championed our BBDO values like never before. The network has shown excellence in creative success, business growth, industry leadership, and evolution of our offer. What a year!