Havas Creative

At Havas, we only enter awards we believe we genuinely deserve to win. Which is why we’ve never entered this one. We have never been good enough, and we knew it. Knowing you’re not good enough when you want to be the best fuels an urgent impetus to change.

That change, underpinned by Havas’ still-unique Village model, and ignited by Chris Hirst’s appointment to Global CEO in 2019, has not been overnight; nor do we consider it complete. Yet the Havas Creative of 2021 is unrecognisable from the dusty, easy-to-ignore network of years past. In a remarkable 2021, we… …recorded our most creatively awarded year ever; …were named Effies’ European Agency of the Year; …ended the year #1 in both R3’s European and UK new business leagues, and #2 globally; …posted 8% organic growth, with many agencies in key markets delivering 20% growth; …launched two innovative ‘micro-networks’ covering PR and production, and grew a third, CX, which it launched to capitalise in the post-pandemic world; …became the first global network to have multiple agencies certify as B Corporations and pledged to become net zero by 2025; …implemented 160 progressive DE&I programmes and initiatives across 52 agencies in 30 markets; …and MUCH more. We genuinely believe no other agency network has achieved what we’ve achieved – so consistently and across every criterion – in 2021. That is why, finally, we believe Havas Creative is worthy of being named Campaign’s Global Network of the Year.