2021 was an outstanding year for TBWA across EMEA. Our goal at the start of the year was to double down on our existing relationships and to grow with our clients, while strategically adding new partners across key markets and categories that presented the opportunity to do meaningful work. We achieved that and more, retaining nine of our top 10 clients and growing half of our top 20 client relationships.

Our core client relationships, including MTN, Nissan, Standard Chartered Bank and Nissan, have thrived. Above all, we showed that creativity has the power to shape business, humanity and culture.