IndonesiaChampions of Change! That’s our credo, that’s how we identify ourselves. We create, lead and manage meaningful change, for our clients, ourselves, and our industry.
We do this by creating work that leads to positive change in society – whether it’s reviving the tourism industry during Covid-19, or stopping social malpractices like child marriage and sexual harassment of women in the country, or mobilizing the country to take one green step for a greener planet. And while we did this, we brought home Indonesia’s first ever Sustainable Goals Cannes Lion, which was also the country’s only Lion for 2020/21. Social was at the heart of everything we did. We not only retained all our clients, but also won 11 new clients, grew revenue by 52%, operating profit by 87%, operating at a profit margin of 31%. Our team grew by 175% to create an army of 110 creative warriors. All this, in 3 years since our launch, and we’re only getting started. 70% of our revenue comes from digital and social scope of work.