In 2020, as cinemas closed their doors and the UK streets once more fell quiet, it was understandable that many clients started to revaluate and scrutinise every media pound spent reaching customers. However, for clients of MG OMD, they could rest assured that the decisions being made would be rooted in empathy and deliver effectiveness thanks to the safe hands of Emma Withington, MG’s outstanding Head of Planning. Emma is a rare gem in the industry. An affable, pragmatic, approachable planner who genuinely loves media and is excited by the ever-evolving industry and how we can connect authentically with consumers to grow our clients’ brands and businesses. Due to her incredible work ethic and talent, Emma was promoted to Managing Partner in April 2021 and sits on MG OMD’s steering group to help lead the overall agency output. Her body of work over the past twelve months - four pitch wins, multiple awards, a new planning team, 52 weekly planning forums, three judging panels and a critical role in MG OMD’s Media Week Agency of the Year win - would exhaust the most productive planner in double that time, but Emma takes it all in her stride and still has time and energy to be one of the nicest planners in the industry.