Shortlist 2026

NETWORK

GLOBAL NETWORK

Droga5, part of Accenture Song

United States

This year marks Droga5’s 20th anniversary. In our first two decades, we earned every major honor and secured a lasting place in advertising history. 2025 was all about preparing for what comes next.Technology is reshaping our industry at warp speed. As networks saw evolution in consolidation, Droga5 grew our global network, solidified...

Havas Media Network

United States

We have embedded links to all supporting material within the PDF submission. Click on content that is underlined to access. In 2025, Havas Media Network didn’t just grow, we transformed. Powered by a bold vision, breakthrough innovation and the ingenuity of our teams, we delivered a year that redefined what a modern media network can a...

HAVAS Red

United States

HAVAS Red Network is a global, collaborative agency network redefining what modern PR can achieve. Since forming in 2019, it has pioneered a world-first merged-media model unifying PR, social, influence, content and data into one powerful engine, and has expanded from five markets to 23 markets, with recent growth in Kenya, Nigeria, Uk...

Imagination

United Kingdom

2025 was one of the most challenging years in the creative industry, yet we turned pressure into opportunity by returning to our core: Imagination, and rallying around one belief: Originality wins.For clients around the world, originality made work more effective, and budgets go further. For our teams, it created a culture where people...

McCann

United States

McCann builds brands that move people and markets through the radical creativity of Truth Well Told. In 2025, that meant turning timeless philosophy into measurable growth, cultural impact, and category-defining work for the world’s biggest brands - all while navigating one of the most consequential moments in our industry. Today, McC...

Publicis Production

United Kingdom

2025 was the year Publicis Production transformed itself, its clients and the industry. We welcomed a new leadership team and opened a hub in India. We built on our 100 years craft excellence and largest studio network, combining it with industry’s richest consumer and performance data through the power of agentic AI: we reinvented con...

Serviceplan Group

Germany

In a market dominated by holding companies, Serviceplan Group proves there’s another way to lead. Headquartered in Germany and operating in 24 countries, we are one of the world’s largest independent agency networks – and one of the most creatively awarded. What sets us apart? We’re not just global – we’re integrated. Our House of Comm...

VML

United States

At VML, being Human First is our guiding creative philosophy. We unite world-class creativity with enterprise-grade technology, creating sustainable value for global brands. By blending the heart of an award-winning creative agency with the strategic power of a technology consultancy, we offer our partners holistic solutions that build...

Droga5 ANZ, part of Accenture Song

Australia

2025 marked a defining year for Droga5 ANZ. We formally integrated into the global Droga5 network, uniting 200 people across Sydney, Melbourne, and Auckland and giving clients access to one of the world's most influential creative platforms. Backed by Accenture Song, we expanded into connected creativity across brand, experience, comme...

Golin APAC

Singapore

While merger noise swirled and many APAC markets faltered, we made a deliberate choice: focusing on the controllables and let excellence create our advantage. The result was a record year with 10% revenue growth, 72% NPS score, an 83% new business win rate, and a sweep of every major APAC award – PRWeek Global, Marketing Interactive PR...

Special

Australia

Special was born in the 126th smallest country in the world, one of the smallest marketing markets anywhere. Today, we make an impact across the globe. We set out to make a dent, using creativity to deliver undeniable impact.In a world producing more content than ever, our ambition is simple: create work that contributes, not clutters....

We. Communications

Singapore

We. Communications is a global PR agency that helps brands communicate through complexity to realize progress. In APAC, We. operates a fully integrated network across Australia, China, India, Malaysia and Singapore. Together, a team of 617 professionals, including specialist agencies Chase Advisors and We. Corporate Advisors, delivers ...

TO BE ANNOUNCED ON THE NIGHT

BEST NETWORK: LATIN AMERICA

TO BE ANNOUNCED ON THE NIGHT

BEST NETWORK: MIDDLE EAST & AFRICA

IMPACT BBDO

United Arab Emirates

Despite a challenging and changing market and industry dynamic, shrinking budgets, increased competition, and performance pressure for our clients - we grew, our people grew, our clients grew, and we were recognized as a truly world-class creative organisation.Our belief is that the happiest people make the best work, and it is due to ...

Omnicom Media MENA

United Arab Emirates

In one of the world’s most volatile operating environments, Omnicom Media MENA didn’t retreat – we redefined what a modern media network can be.In 2025, we delivered strong growth while rapidly expanding our capabilities. Our model MULTIPLIED at speed, strengthening a leadership system and value framework built for resilience.We delive...

Saatchi & Saatchi Middle East

United Arab Emirates

Saatchi & Saatchi: A Challenger Driven by Impossible AmbitionLast year was a comeback. This year was acceleration.In a time of pure disruption, mergers swallowing legacy agencies, shrinking mandates, and AI redefining how agencies operate, we didn’t slow down. We grew. Steadily. Relentlessly. On our terms. We embraced a startup mindset...

TO BE ANNOUNCED ON THE NIGHT

AGENCY

BRANDING AGENCY

Bold Scandinavia

Sweden

We are Bold. An international brand and design agency with studios in Stockholm, Copenhagen, Oslo and London. We chose our name for a reason. Bold defines who we are. How we think. How we work. We create the right conditions for creativity to thrive, uniting strategic thinking, curiosity and craft to build brands that are anything but ...

Design Bridge and Partners

United Kingdom

Design Bridge and Partners is a global brand design agency. In 2024, we completed our integration bringing two renowned agencies – Design Bridge and Superunion – into a new agency powerhouse, designing brands with the power to move people. In 2025, we delivered on this mission and brought our agency back into global growth for the firs...

JKR

United Kingdom

Jones Knowles Ritchie (JKR) is a global branding agency with offices in London and New York. The agency makes brands distinctive and works with brave, tenacious, and unlike-minded individuals, inspiring both to be their true selves. JKR has created numerous notable brand moments in its 35-year history. By embodying the mantra "Be Disti...

Landor

United Kingdom

We are Landor. World-leading brand experts. We make brands more valuable & less vulnerable. We build brands differently. We work with our clients to define and solve their business problems. We strategically join the dots between our design, experience, measurement & governance capabilities, and always connect our brand work to...

Manifest

United Kingdom

For lots of consultancies, the industry’s tectonic shifts in 2025 may have been unnerving; but for Manifest, change is our comfort zone. We have not just adapted to the changing expectations of ‘branding’, but helped to author a new definition.Now describing ourselves as The Cultural Impact Agency®, we have built brands with cultural s...

WMH&I

United Kingdom

WMH&I is a branding agency founded in 1997 to challenge complacency and help brands evolve. We believe creativity is the most powerful force for change. Shaping not just how brands look, but how they behave, connect and endure. In 2025, WMH&I delivered a defining year of momentum and renewal. Led by a new generation of co-owners, we st...

Akcelo

Australia

Akcelo was founded with a powerful belief: game-changing ideas have the power to shape the future. We’re not an ad agency. We’re a brand experience and innovation company, created to build brands in the experience era by fusing Creativity, Culture and Code into everything we do. We’ve created game-changing work across the globe for ic...

Amplify

United Kingdom

Amplify is a global creative agency, pioneering brand experiences and defining where brands and culture goes next.As CMOs broaden 'brand experience' to cover campaigns live, digital, film, and social, Amplify has evolved beyond traditional experiential marketing. Founded on youth-focused brands like Nike and PlayStation - still clients...

George P. Johnson Experience Marketing

United States

George P. Johnson is the indispensable global engine for the world’s most ambitious brands. While the industry faces fragmentation and silos, we deliver certainty through a vertically integrated, "One GPJ" community of 1,400+ makers across 34 unified offices.Our record-setting 2025 performance was defined by relentless operational mast...

Imagination

United Kingdom

Jack Morton

United States

The world needs experiences more than ever. After years of digital overload and AI saturation, audiences crave what’s real. The experiential economy grew 10% last year as brands rediscovered the power of live connection. And two-thirds of consumers now buy directly from brand experiences, proving that what happens live drives what happ...

Leo Taiwan

Taiwan

In 2025, Leo Taiwan achieved remarkable success, setting new records and transforming the creative industry. Overcoming economic challenges, Leo reached the highest business performance since 1984. The agency excelled in creativity, ranking #1 in Taiwan, #3 in Asia, and #23 globally. Integrating Leo Humankind with Publicis AI marked a ...

Momentum Worldwide

United Kingdom

In the last year, Momentum helped brands matter to find their place in culture. IRL, online and everywhere in-between, we created unforgettable experiences that sparked conversation and built real brand love. We committed to Make It Matter, with a focus on sustainability in our work, belonging in our teams and wellness for our people. ...

Salt Productions

United States

Salt Productions is redefining what a global brand experience agency can be. A full-service production agency operating at enterprise scale, Salt has built its competitive advantage on integration, uniting creative, strategy, design, fabrication, technology, and production into one cohesive system from day one.That model is driving ext...

Edelman

Malaysia

Storifying the Business of ConsultingIn 2025, the world of Consulting is no longer about lead generation or sales enablement alone. The agencies that stand apart are those that reshape entire industries, humanize complexity, and deliver measurable business growth.A true B2B Agency partner we believe is one that balances creativity, tec...

Fiftyfive5, part of Accenture Song

Australia

Fiftyfive5, part of Accenture Song, is ANZ’s most awarded research consultancy and one of the fastest-growing globally, delivering 75% revenue growth in FY25 while operating across 70+ markets. Founded on the principle that insight should fuel growth, we have evolved from Australia’s largest independent research agency into a modern in...

Manifest

United Kingdom

For lots of consultancies, the industry’s tectonic shifts in 2025 may have been unnerving; but for Manifest, change is our comfort zone. We have not just adapted to the evolution of our industry, but been a driving force behind it.Now describing ourselves as The Cultural Impact Agency®, we doubled down on our omni-channel consultancy f...

Amplify

United Kingdom

Amplify is a global creative agency defining where brands and culture go next. We join the dots between people, brands, and culture through a consistent, four-pillar approach that scales in ambition every year:We solve problems. We look beyond demographics, exploring cultural passions, communities, and conversations to solve brand and ...

McCann

United States

Mother

United Kingdom

Since 1996, Mother has operated by a simple Trinity: make the best work we possibly can, have fun, and make a living not a killing.In 2025, that belief made us Marketing Week's Agency of the Year, Creative Review's Advertising Agency of the Year, Campaign's Global Creative Agency of the Year and The Sunday Times Best Place to Work.Our ...

Pablo

United Kingdom

In 2025, we proved that Action Works; delivering another year of market-beating growth with a 10% revenue uplift to £20.1m, a 93% pitch-win rate, 100% client retention, and top-ten client relationships now averaging seven years, over twice the industry benchmark. We welcomed 12 new clients and a staggering 20 new brands, including majo...

Rethink

Canada

For the past 25 years, Rethink has redefined what it means to be an independent creative agency. Our vision, “To change the industry for the better,” has steered our operations from day one. While network agencies lose their spirit to constant consolidation and demand for “efficiencies,” and independent shops get bought up, driving top...

TBWA\RAAD

United Arab Emirates

TBWA\RAAD is not your typical creative agency, and that's exactly the point! Powered by Disruption®, a people-first culture, and a fully integrated innovation engine, the agency has delivered transformational results for clients across every category: record market share, billion-view campaigns, incremental revenue at scale, and creati...

Thinkerbell

Australia

Hi, we’re Thinkerbell, where Measured Magic happens.Our purpose is to Unleash Measured Magic into the world, to Keep Things Interesting, by fusing marketing science with hardcore creativity to deliver ideas that work. Our Alchemy Model blends strategy, media, creative, PR, CX, design and tech into a fluid, interdisciplinary force that ...

VCCP

United Kingdom

At VCCP, we create enduring work that drives value for our clients by populating culture. Not fireworks that fade, but bonfires that burn. Work that’s memorable, world-renowned, and sparking conversations. Differently-shaped work that translates to every market, connecting brands and people across the globe in ways marketing rarely doe...

Apparent

Australia

After 15 years of success, 2025 was the year Apparent really hit the accelerator, with an ambition to diversify our portfolio and evolve into a leading customer engagement agency.By the end of the year, we had restructured the creative department, hired a swathe of first-class leaders, developed an end-to-end agentic workflow, enjoyed ...

OLIVER | The Brandtech Group

United Kingdom

Creativity first, AI amplified. At OLIVER, people direct the creative thinking. AI amplifies everything around them. It adapts work across formats, languages and channels. It compresses production timelines. It handles the iteration that used to consume weeks. And it makes work possible that once would have demanded a full production s...

RAPP

United States

2025: Built to lead 2025 was a year of relentless change. Many agencies spun. RAPP thrived. We were never fazed. Because Precision & Empathy are hardwired into our DNA, enabling us to deliver solutions that empower clients to lead. We seized 2025 with clarity and confidence: investing in future-ready talent, pioneering agentic CRM syst...

Apadmi

United Kingdom

Experts in everything mobile; Apadmi designs, develops and optimises mobile apps for leading brands. We unlock new value through strategy, platforms, middleware and systems integrations that transform the way they work. We're proud to deliver digital transformation for the major brands such as Domino’s, Co-op, Gulf Air, FootAsylum, iD ...

Critical Mass

Canada

We’re Critical Mass, but our friends call us CM. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand o...

OLIVER | The Brandtech Group

United Kingdom

R/GA

United States

In a year defined by collapsing holding companies, AI anxiety, and global political uncertainty, one optimistic story rose above the chaos — not about who won the latest pitch or the newest Cannes darling - but who would survive and lead the industry forward.This is the story of an unbelievable escape. For years, the holding company mo...

RAPP

United States

Starcom Taiwan

Taiwan

As marketing became faster and more AI-driven, growth became harder to sustain. Starcom Taiwan responded by shifting the focus of digital transformation from efficiency to trust, and from fragmented data to meaningful human signals.In 2025, this approach took shape as StarCommerce 2.0, an operating model that connects strategy, creativ...

dna Communications

United States

dna Communications is a health communications agency where science and humanity meet. In 2025, dna delivered transformative, industry defining work while expanding its impact across biotech, pharma and public health. The agency welcomed nine new clients, launched dnaHelix to support emerging biotech innovators, and deepened long-standi...

FleishmanHillard

United States

When 2025 arrived, we were ready for what health needed next. To stop just communicating and start advising. To move beyond campaigns to decisions that shape health outcomes. To bring data, AI and Corporate Affairs together for real world impact. FleishmanHillard Health & Life Sciences is a 300+ strong team of specialists across New Yo...

Klick Health

Canada

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affai...

Howatson+Company

Australia

At Howatson+Company, we use intersectional creativity to create impactful work for the next generation. This past year, our fourth, has been our biggest yet. We navigated challenges like reduced client budgets and the rise of AI by launching Plus Also studios, an AI-led production studio. Our agency saw significant growth, gaining 26 n...

Motion Sickness

New Zealand

Campaign’s Global Agency of the Year Awards are tailor-made for Motion Sickness - the 30-strong independent agency from the bottom of the Pacific taking on the world’s best with a stunning all-round performance in 2025.A year we made history - at Cannes ‘Make New Zealand the Best Place in the World to Have Herpes’ won an unprecedented ...

Pablo

United Kingdom

Rethink

Canada

Special US

United States

Special US has never been about winning overnight—it's about building a legacy. In a world of fleeting fame, we create ideas that add lasting cultural value.We arrived in the US in 2020 with one client and big ambitions. This year, those investments paid off. We grew to 14 clients including Instagram, Bumble, Target, and Audible, while...

VCCP

United Kingdom

Whalar Group

United Kingdom

2025 was great for social and Creators in particular as the ad industry finally started taking Creators and online communities as seriously as we always have. As leaders in this space, we invested in new services (education, product ventures) and new verticals (sports influencers, entertain media) to reaffirm our commitment to Creators...

Zulu Alpha Kilo

Canada

At Zulu Alpha Kilo (Z.A.K.), fighting sameness isn't just our creative mission—it’s why we exist. When brands want to challenge convention, Z.A.K. offers work that is never expected, but always feels right. The unexpected showed up in many forms this year, from a global movement to rethink how we speak to young girls for Dove to an unc...

Croud

United Kingdom

Croud is redefining the modern agency through its Return on Intelligence proposition, combining human expertise, an on-demand global network and AI-powered technology to deliver measurable, incremental growth for ambitious brands.In 2025, we strengthened our full-service offering across media, creative and data, advancing proprietary t...

Just Global

United States

2025 marked a structural reset for B2B marketing. As AI reshaped discovery, buyer journeys fragmented across channels, and enterprise organizations demanded greater accountability for marketing investment, Just Global strengthened its position as a leading integrated B2B agency by delivering disciplined growth, advancing industry stand...

NP Digital

United States

NP Digital (NPD) was co-founded in 2017 by Neil Patel – a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes.For over two decades Neil has been providing free cutting-edge technology, consulting and thought-leadership to the business and marketing communi...

Gambit Communications

United Arab Emirates

This year, Gambit Communications made the evolution into a large agency in commanding stye. We won and concurrently hold all five Agency of the Year titles in our category, grew our revenues 34%, retained 93% of our clients and 100% of our project clients, won 26 industry trophies, increased our team size 47% to go past 50 full-time te...

Manifest

United Kingdom

The PR industry faced existential changes in 2025, but for Manifest, rather than headwinds, we saw this evolution as wind in our sales. We have not just adapted, but been a driving force behind carving a new future for PR.Now describing ourselves as The Cultural Impact Agency®, we doubled down on our omni-channel comms frameworks and e...

The Romans

United Kingdom

The past 12 months at The Romans have seen…55 new hires join us, 52 new clients won by us and a stunning 35% YoY revenue growth. A 93% client retention rate, a 92% staff retention rate and a creative department that almost tripled from 9 to 26.The creation of a ‘beer-proof’ parka-style Lidl jacket to celebrate Oasis reuniting, a carbon...

The Kitchen North America

Canada

Five years ago, The Kitchen set out to redefine what an in-house agency could be. In 2025, we’ve become something far bigger: Kraft Heinz’s culture engine, business accelerator, and global creative force.We’ve evolved our model again: expanding from content to culture, and into an end-to-end brand-building powerhouse embedded across ...

U-Studio | OLIVER

United Kingdom

Marketing for the age of Intelligent Connection. Audiences, brands and agencies are facing fragmented content, commerce and channels. U-Studio is Unilever’s answer to how to build brands faster, more consistently and more cost effectively. It has built AI into a fast, agile, silo free in-house model. Planners and creatives sit togeth...

Amplify

United Kingdom

Amplify is a global creative agency founded to create ideas, campaigns, and platforms amplified across the entire marketing mix. Our mission is to join the dots between people, brands, and culture through seamless, integrated storytelling that traverses every channel. We don’t just execute campaigns; we build worlds.Working with the wo...

Apparent

Australia

After 15 years of success, 2025 was the year Apparent really hit the accelerator, with an ambition to diversify our portfolio and evolve into a leading integrated marketing agency.By the end of the year, we had restructured the creative, strategy and data departments, hired a swathe of first-class leaders, developed an end-to-end agent...

Gravity Global

United Kingdom

Supercharged for what’s next. https://www.gravityglobal.com/Not only do we work with some of the world’s largest businesses, but some of the most disruptive that are changing today’s categories to create the world of tomorrow.We specialise in B2B and complex markets – categories undergoing transformative disruption, for example driven ...

Manifest

United Kingdom

The marketing industry’s tectonic shifts in 2025 may have been unnerving for most agencies; but for Manifest, change is our comfort zone. We chose not to simply adapt to the evolution of the sector, but to be a driving force behind it.Now describing ourselves as The Cultural Impact Agency®, we doubled down on our omni-channel framework...

Pablo

United Kingdom

TBWA\RAAD

United Arab Emirates

While others build integration by acquisition, TBWA\RAAD built it by design. One fully connected team: strategy, creative, digital, social, PR, production, innovation, working under a single roof, with Disruption® as the connective tissue running through every brief, every channel, every market. The result is work that doesn't just cro...

Thinkerbell

Australia

VCCP

United Kingdom

VCCP has had a year for the record books. We embraced AI ahead of the curve. We built branded AI customer service agents, conducted AI capability audits to help future-proof clients and became the most awarded AI campaign of the year.We welcomed a record 80+ new client partners with more global assignments than ever before – all while ...

Atomic 212°

Australia

Formerly Australia’s largest independent media agency and now part of Publicis Groupe, Atomic 212° has combined entrepreneurial agility with global scale to become the fastest growing media agency within Publicis Groupe AUNZ and the industry. Recognised independently by TrinityP3 as the agency that won the most pitches in Australia, At...

Initiative

United States

In 2025, Initiative reclaimed its position at the top of the global media landscape, earning the #1 ranking for both new business wins and retentions (COMvergence). Initiative transformed 2024’s adversity into 2025’s momentum — delivering $2.3 billion in new business globally (including retentions).Major wins included Volvo ($500M glob...

iProspect

United States

Founded as a performance specialist, the agency has evolved alongside every major shift in media, from search to social, programmatic to commerce, and now into the algorithmic era shaped by AI. In 2025, that reinvention translated into measurable acceleration: a 61% global competitive pitch win rate and recognition as RECMA’s fastest-g...

Just Global

United States

MG OMD

United Kingdom

MG OMD delivers what the industry needs: consistent excellence in an unpredictable world. In 2025, we made history with unprecedented Agency of the Year wins and landmark client renewals, all while producing globally recognised and culturally resonant work for iconic brands like John Lewis, Waitrose, BA and O2.From Cannes‑winning campa...

PHD UK

United Kingdom

2024 for PHD was all about RESILIENCE – a year where we had to defend 48% of our billings through incumbent reviews. We successfully retained ALL of those clients, but it was a tiring year where we were forced to ‘play not to lose’. In 2025, we were able to actively move into a ‘play to win’ mindset, creating a year of RESURGANCE wher...

Universal Media Egypt

Egypt

Since early 2022, Egypt’s economy has undergone significant volatility, including a sharp currency devaluation and inflation rates exceeding 30%, driven largely by foreign-currency shortages.As a result, clients became markedly more risk-averse; tightening budgets, demanding higher ROI accountability, and resisting fee increases, which...

Zenith Taiwan

Taiwan

As the leading agency, we believe no summit is ever reached alone. Our strength lies in uniting cross-functional, cross-generational talent and guiding them with four dimensions of excellence: Visionary Strategy, Data Brilliance, Experience Elevation, and Unified Effectiveness. Moreover, we embedded AI DNA across every employee, launch...

Atomic 212°

Australia

In 2025, Atomic 212° delivered its most transformative year to date, becoming the fastest-growing media agency within Publicis Groupe AUNZ following its acquisition, while maintaining the entrepreneurial performance DNA that made it Australia’s largest independent agency. With 31 pitch wins and an 80% conversion rate, Atomic secured $6...

HAVAS MARKET UK

United Kingdom

In 2025, Havas Market UK transformed performance marketing by merging Search Laboratory’s data expertise with its connected commerce team, creating a full-funnel agency under Havas Media Network. Our Limitless Performance proposition combines human insight, meaningful metrics and applied technology to deliver end-to-end growth. This ye...

M+C Saatchi Performance

United Kingdom

Founded in 2006, when mobile marketing was in its infancy and app ecosystems had yet to redefine consumer behaviour, M+C Saatchi Performance has spent nearly two decades evolving alongside the digital economy we helped shape. This longevity is rare in such a fast-moving industry and reflects our ability not just to adapt to change, but...

NP Digital

United States

RAPP

United States

Citizen Relations

Canada

Citizen Relations has redefined the role of a modern PR partner, becoming a true business advisor for the world’s leading brands. Led by CEO Nick Cowling and a global leadership team, Citizen’s 160+ specialists across North America and Europe delivered a year of strategic resilience, commercial growth, and cultural intelligence.At a ti...

FleishmanHillard

United States

FleishmanHillard owned its industry “behemoth” status, capitalizing on our global reach and breadth of expertise to lead a worldwide modern comms revolution. New Global Executive Advisory boosted our consultative agility, contributing to office growth networkwide: Washington, D.C. (+13%), Brussels (+10%), Japan (+6% in the second half ...

Gambit Communications

United Arab Emirates

Manifest

United Kingdom

The PR industry faced existential changes in 2025 — but for Manifest, rather than headwinds, we saw this evolution as wind in our sales. We have not just adapted, but been a driving force behind carving a new future for PR.Now describing ourselves as The Cultural Impact Agency®, we doubled down on our omni-channel comms frameworks and ...

The Romans

United Kingdom

Vector Inc.

Japan

Vector Inc. is a Japan-based PR agency redefining the role of PR in business growth. By placing PR at the strategic core, rooted in authentic brand value and narrative development, Vector has transformed PR from a supporting function into a primary driver of corporate and brand impact.The company delivers integrated PR solutions spanni...

Weber Shandwick

United States

Weber Shandwick  is an earned-first global communications agency that is part of Omnicom Public Relations. Led by world-class strategic and creative thinkers and activators, Weber Shandwick continues to lead the industry in shaping brands, companies and culture. Weber Shandwick has won some of the most prestigious awards in the industr...

Billion Dollar Boy

United Kingdom

The marketing landscape has reached a new frontier. To be truly social-first, brands must be creator-first. Billion Dollar Boy (BDB) is a fiercely independent global agency built to help the world’s most ambitious brands grow in a creator & social world. Since 2014, we have seen creators not as media channels, but as the foundation of ...

The Goat Agency

United Kingdom

Goat redefined influencer marketing in 2025 with 'Influence Everywhere,' our ambitious mission to keep clients at the forefront of what's possible in our industry. We pioneered strategies taking creator content beyond social feeds into DOOH, TV, and experiential activations, in 38 markets globally.This vision delivered unparalleled cli...

We Are Social

United States

We Are Social leads social by turning culture into connection. In 2025, we helped global brands show up where audiences live online–across TikTok, YouTube, Instagram, and other platforms–creating moments that resonate, spark conversation, and drive real business impact. In our most successful year in history, we added 20+ new clients, ...

Whalar Group

United Kingdom

ACCOUNT PERSON

Ashley Bolt

Havas Arena Media UK

United Kingdom

Ashley Bolt has transformed Arena Media’s gaming division into a multimillion-pound global powerhouse operating across 21 markets. As Group Managing Partner, Gaming, he delivered +60% YoY billings growth, a 100% pitch win-rate and 96% client retention during one of the most turbulent years for the gaming industry. His leadership combin...

Geraldine Ridgway

MG OMD

United Kingdom

Geraldine Ridgway is a transformative leader who redefines client partnerships through expertise, honesty, and care. With two decades of experience the last year alone has seen her deliver industry-shaping campaigns, build resilient teams, and driven innovation that elevates brands and agencies alike. From pioneering creative media str...

George Rex

Publicis Production

United Kingdom

George Rex is the Global Chief Client Officer of Publicis Production — the largest production capability in the industry — leading commercial and client growth across Americas, EMEA and APAC for a 6,000+ person global organisation.In under 18 months, George has fundamentally repositioned Publicis Production as the industry's most power...

Karen Pugliese

Weber Shandwick

United States

Karen Pugliese’s 16-year career at Weber Shandwick is a masterclass in architecting agency growth, defined by her strategic evolution from pioneering new business categories to her current role as Global President. Her leadership translates directly into undeniable commercial momentum and new business dominance. This past year, Karen’s...

Sandeep Mark Joseph

Ampersand Advisory

Malaysia

Sandeep Joseph is the CEO and Co-Founder of Ampersand Advisory, an independent marketing and communications consultancy based in Malaysia. Known for his strategic thinking and entrepreneurial leadership, Sandeep has built Ampersand into a modern, integrated agency that combines media, creative, PR and analytics to deliver business impa...

Stephanie Brimacombe

VCCP

United Kingdom

Steph Brimacombe has spent 15 years shaping VCCP into one of the world’s leading creative communication networks. As VCCP’s Group CGO, she has been the driving force behind the agency’s international expansion, securing transformative client wins and steering high-profile global accounts.Her competitive spirit extends beyond the boardr...

Aaron Starkman

Rethink

Canada

Over the past 18 months, Aaron has led Rethink through a defining period of growth, evolving one of North America’s most creatively ambitious independents from a pure-play creative agency into a multi-practice network built on creativity. Crucially, he has done so without compromising the agency’s founding mission: “to change the indus...

Dani Richa

IMPACT BBDO

United Arab Emirates

Few leaders can claim to have reshaped an entire region’s reputation on the global stage. Dani Richa has done exactly that. Through record-breaking business growth, award-winning creativity, industry influence, and people-first leadership, he has elevated not only Impact BBDO and Omnicom, but also the Middle East & Africa as a whole. F...

Gil G. Chua

GGC Group* (the ongoing rebranding of DDB Group Philippines)

Philippines

Gil G. Chua is a transformative leader who has shaped one of the Philippines’ foremost marketing communications groups into a resilient, purpose-driven powerhouse. As Group Chairman and CEO of DDB Group Philippines—now rebranding as GGC Advertising Group—he steered the organization through one of the most turbulent periods in its histo...

Julian Douglas and Michael Sugden

VCCP

United Kingdom

Michael Sugden and Julian ‘Dougie’ Douglas serve as the Global CEOs of VCCP, acting as the dual custodians of a challenger culture that remains as bold and entrepreneurial as the day it was founded around a kitchen table 24 years ago.Today, they lead the biggest global independent agency overseeing a growing international operation of ...

Nathalie Gevresse

Publicis Groupe Middle East

United Arab Emirates

Nathalie joined Publicis Groupe four years ago as CEO of Publicis Communications Gulf with a clear ambition: to transform the Groupe’s creative arm into a more agile, integrated and high performing model for both clients and the organisation.Rather than leading a single agency, Nathalie leads a creative hub. Publicis Communications bri...

Reda Raad

TBWA\RAAD

United Arab Emirates

Reda Raad is the architect of a new kind of agency leadership: one that proves people-first cultures don't compete with business growth, they power it. Through bold cultural transformation, a relentless commitment to creative excellence, and a model built on trust, Reda turned TBWA\RAAD into the world's Best Place to Work, the region's...

David Krupp

billups

United States

David Krupp has led billups through one of the most accelerated periods of transformation in its history. Under his leadership, the company expanded from five to 19 operating countries, completed strategic acquisitions across Southeast Asia, Australia/New Zealand, Belgium and the UK, and more than doubled both global revenue and headco...

Patrick Affleck

Havas Media Network

United Kingdom

In 2025, Paddy redefined agency leadership, transforming Havas Media Network UK into a full-service marketing powerhouse and one of Campaign’s Agencies to Watch. Under his vision, HMN delivered record-breaking growth: £600m billings (+36% YoY), £100m income (+15%), and 40% of revenue from diversified services, with retention at 7.5 yea...

Rory Heffernan

Atomic 212°

Australia

Fifteen years since his first role within Atomic 212° as an SEO executive, Rory stepped into the CEO role as of December 2024, leading our teams and spearheading our proprietary product development. Rory has led through a period of significant change, providing stability and innovation through two acquisitions (A212 acquired an Adelaid...

Tom Beckman

Weber Shandwick

United States

As Global Chief Creative Officer of Weber Shandwick, Tom Beckman is redefining the role of creativity in modern communications. He leads creative excellence across 70+ offices, shaping the global direction for major client partnerships and championing earned-first thinking within integrated marketing worldwide as a member of the IPG Gl...

HMN Comms Team

Havas Media Network UK

United Kingdom

2025 was a breakthrough year for Havas Media Network – and our communications team made it happen. We transformed reputation into record-breaking growth, turning HMN from a challenger into one of the UK’s most talked-about media networks. We made clients famous at pivotal moments, from onboarding new wins to securing flagship profiles ...

Ali Rez

IMPACT BBDO

United Arab Emirates

Ali’s ambition has always been to lift the UAE, and the Middle East region as a whole, in global advertising rankings and standings even further. In the last year, he achieved this in several manners, through award wins, jury appointments, business results, rankings, and the kind of innovative and bold work he has led IMPACT BBDO to cr...

Darren Bailes

VCCP

United Kingdom

Daz (Darren Bailes), our Global Chief Creative Officer, joined VCCP in 2008, where he created the Compare the Market meerkats in his first year, now two of the world’s longest-standing brand characters. Daz’s creative excellence sees him supercharging our creative output across all 13 offices around the world. Over the last two decades...

Matthew Woodhams Roberts and David Horton, Co-CCOS

Special US

United States

A staggering year of achievements from two leaders too focused on the work to enter an award like this."Matt and Dave haven't even seen this entry. They prefer to let the work do the talking. In 2025, they've delivered one of the most complete and highly awarded creative performances of the year." – Tony Bradbourne, Founder, Special.Th...

Mike Dubrick

Rethink

United States

Mike Dubrick is the creative force behind Rethink’s global reputation for breakthrough, culturally resonant work. As Chief Creative Officer of Toronto, he sets and protects the creative standard across the agency network, ensuring that every idea that goes into the world is distinctive, craft-driven and impossible to ignore. Over the p...

Sam Stuchbury

Motion Sickness

New Zealand

Sam Stuchbury, Executive Creative Director of Motion Sickness, redefined creative leadership in 2025 — making history at Cannes, as ‘Make New Zealand the Best Place in the World to Have Herpes’ won an unprecedented double Grand Prix for Good; and at home ‘The Māori Roll Call’ triggered the threshold for the creation of an eighth Māori ...

Simon Au

The Kitchen North America

Canada

Simon Au has redefined what creativity can achieve in Canada and beyond. As Executive Creative Director of The Kitchen North America at Kraft Heinz, he transformed a 15-person pilot team into a 170-strong, cross-border agency overseeing 27 brands. Under his leadership, The Kitchen has become a social-forward, culturally fluent powerhou...

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HEAD OF AGENCY

Bassel Kakish

Publicis Groupe Middle East, North Africa & Turkey

United Arab Emirates

Bassel Kakish has redefined leadership in his region by transforming Publicis Groupe into a talent-first, innovation-driven powerhouse. Guided by the “Power of One” model, he has integrated creativity, data, tech, and AI into a seamless ecosystem that delivers growth for clients, empowerment for teams, and measurable impact for the ind...

Ben Jeffries

Influencer

United Kingdom

Ben Jeffries co-founded Influencer in 2015 and, as CEO, scaled it into the world’s largest independent influencer marketing agency, with 2025 marking the most successful year in the company’s decade-long history.In 2025, Influencer partnered with more than 4,158 creators, surpassed a cumulative milestone of paying out over $100M direct...

Etsuko Tsugihara

SUNNY SIDE UP GROUP

Japan

Etsuko Tsugihara is the founder and CEO of SUNNY SIDE UP GROUP (SSUG), a leading Japanese PR and communication company celebrating its 40th anniversary. As one of the very few female founders of a publicly listed company in Japan, she has led SSUG since its inception -growing it into a group of nine companies and achieving record-high ...

Paul Knight

PHD UK

United Kingdom

The year that Knighty has delivered for PHD would be a phenomenal achievement in any year. To do it in his first year of leadership, having only joined in early 2025 makes it even more remarkable.Within 12 months of taking on the PHD UK CEO role, he’s created new benchmarks of success for PHD and the industry to chase, giving the agen...

Reda Raad

TBWA\RAAD

United Arab Emirates

Sam Stuchbury

Motion Sickness

New Zealand

Growth and Innovation Team

Publicis Groupe Middle East

United Arab Emirates

Power of One at Scale Is an Operating System ChallengePublicis Groupe committed to the Power of One model nearly a decade ago. The ambition was clear: one integrated network, one standard of excellence, one client experience.But at scale, Power of One isn’t a belief system, it’s an operational discipline. How do you drive growth when e...

Kim James and the HMN Growth Team

Havas Media Network Growth Team

United Kingdom

In 2025, Havas Media Network’s Growth Team, led by Kim James, delivered record-breaking results by reimagining the agency’s approach to sustainable growth. Against industry volatility, the team achieved unprecedented growth across billings, income, diversified services and retention, winning landmark accounts including LVMH, Emirates, ...

New Business Development Team

VCCP

United Kingdom

The New Business Development Team is the beating heart and driving force behind what VCCP does. We see ourselves as the stewards of the agency’s challenger spirit, working hard to ensure that energy is felt at every touchpoint and that the agency’s momentum never slows. We know how fortunate we are. At VCCP, growth is driven from the t...

New Business team

PHD UK

United Kingdom

2025 was the year PHD shifted from resilience to resurgence – and this extraordinary New Business team has been pivotal to driving this change. After a year spent defending £225m of business, they re-energised the agency and redefined growth: by putting people first, playing to win and making every pitch unmistakably PHD. This team h...

Ellie Bamford

VML

United States

Ellie Bamford's career is built on a single, powerful conviction: the most effective strategy is radically human-first. This philosophy is not just a belief; it is a commercial engine she has used to transform agencies and build billion-dollar brands. As Chief Strategy Officer at VML for a 800+ person strategy group, across $1.4BN in b...

Emma Withington

Havas Media Network UK

United Kingdom

In January 2025, Emma joined Havas Media Network as its first Chief Planning and Strategy Officer, marking a pivotal moment for the business. Bringing award-winning credentials and a future-focused mindset, she rapidly unlocked HMN’s latent potential, driving its most successful year on record. Emma elevated strategic excellence across...

Eva Grimmett

PHD UK

United Kingdom

Eva leads Strategy, Marketing Science and Insight at PHD UK - a thriving, mixed discipline team that leverages the intersections of each of these strategic craft skills.2025 has been a great year for Eva. In January, she launched a new PHD cultural thought leadership platform called ‘Culture Currents’, with the inaugural study – ‘Is O...

Harjot Singh

McCann

United States

Harjot is Global Chief Strategy Officer at McCann, overseeing strategic leadership across all brands, agencies and regions in the network. He leads a globally connected strategy community of several hundred planners, with a senior leadership bench across EMEA, North America, APAC, LATAM and MENA. In January 2023, his remit expanded bey...

Tahaab Rais

Publicis Groupe - Middle East, North Africa & Turkey

United Arab Emirates

Tahaab Rais is redefining what modern strategy leadership looks like. As Group Chief Strategy Officer for Publicis Groupe Middle East, North Africa and Turkey, he has transformed strategy from a function into a force multiplier for growth, creativity, culture and talent. At the heart of that transformation is a powerful truth: His neur...

IDEASXMACHINA Hakuhodo

IDEASXMACHINA Hakuhodo

Philippines

At IDEASXMACHINA Hakuhodo, our 2025 talent development program was formulated with a singular belief: empowering individuals creates exponential value that strengthens our company and enriches society. This aligns with the global Hakuhodo mission to become a Sei-katsu-sha Value Design Company - a collective that creates fulfilling and ...

Talent Transformation Team

Publicis Groupe Middle East

United Arab Emirates

In a year defined by disillusionment, Publicis Groupe ME&T responded with meaningful action. Amid regional conflict, economic strain, and rising attrition, our Talent teams launched initiatives that reignited belief in careers, community, and the future. From evacuations and internal mobility to wellbeing, leadership development, and A...

The Culture Hub

GGC Group (the ongoing rebranding of DDB Group Philippines)

Philippines

The Culture Hub (TCH) of DDB Group Philippines redefined talent management as enterprise architecture—directly linking people strategy to measurable business growth and organizational resilience. As of this writing, DDB Group Philippines is being rebranded as GGC Group.Operating as a fully integrated function across HR, Talent Manageme...

GLOBAL INCLUSION INITIATIVE

We Are Social

United Kingdom

The Charter for Change showcases We Are Social’s commitments to diversity, inclusion, and equal representation across every department and level of seniority in the agency. It covers our ambitions in three pillars - People, Culture, and Work. Its initiatives drive meaningful change in order to build an inclusive and representative team...

Akcelo

Australia

Akcelo’s vision is to be the most modern marketing agency in the world - one built for the experience era where creativity, culture and code fuse to shape the future for our people, our clients and our communities. Our culture mission is simple: create the ultimate workplace. From day one, Akcelo was designed to be different: people-fi...

Apparent

Australia

A Culture of Undeniable ImpactApparent is built on a dual ambition- amplify the impact of our clients and the experience of our people. We believe the two are inseparable.This philosophy was validated when Campaign named us a Top 5 Place-to-Work 2024, the only Australian agency on the list. During 2025, a year of rapid expansion, we se...

GGC Group (the ongoing rebranding of DDB Group Philippines)

Philippines

GGC Group Philippines, which is the ongoing rebranding of DDB Group Philippines, submits that a true “Best Place to Work” is defined not by perks, but by radical protection of its people. Guided by its People First philosophy, the Group has consistently prioritized employee safety, dignity, and shared success—even in times of crisis. T...

IDEASXMACHINA Hakuhodo

Philippines

Sei-katsu-sha—the life-living person—remains the compass of IdeasXMachina Hakuhodo. It is the ground of our culture, where bonds deepen because people feel not only recognized but heard, not only counted but valued.CORE: Our greatest asset is our people, and we've built a foundation of care through key programs:Sei-katsu-sha House Haba...

TBWA\RAAD

United Arab Emirates

TBWA\RAAD has achieved what many believed impossible: a workplace where business excellence and human fulfilment don't compete, they compound. Guided by four core values and powered by its RESET-to-FORWARD transformation, the agency built an environment where 30+ nationalities collaborate, women lead at every level, and talent is nurtu...

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