Sandeep Mark Joseph

Malaysia

Sandeep Joseph is the CEO and Co-Founder of Ampersand Advisory, an independent marketing and communications consultancy based in Malaysia. Known for his strategic thinking and entrepreneurial leadership, Sandeep has built Ampersand into a modern, integrated agency that combines media, creative, PR and analytics to deliver business impact for brands. His agency won 500 awards in 9 years and 201 awards in 2025, 11 businesses at 45% pitch success rate in 2025, was listed in FT Statista High Growth Companies Asia Pacific 3 consecutive years.

With 28 years of experience in the marketing and media industry, Sandeep has consistently championed the idea that marketing must evolve with culture, technology and consumer behaviour. Under his leadership, Ampersand operates with a “Flux” mindset — recognising that change is constant in media, data and technology.

Sandeep fosters a progressive and inclusive workplace culture. Ampersand’s leadership team is majority female, reflecting his belief that diverse perspectives drive better decision-making.

Sandeep is an active voice in the industry, speaking on the future of marketing, the role of AI, and the importance of integrated communications. He is a columnist with over 150 columns published, and a film director. He was featured in Campaign 50overfifty 2025