McCann

United States

McCann builds brands that move people and markets through the radical creativity of Truth Well Told.

In 2025, that meant turning timeless philosophy into measurable growth, cultural impact, and category-defining work for the world’s biggest brands - all while navigating one of the most consequential moments in our industry.

Today, McCann has the largest global presence of any network, driving the world’s biggest brands to partner with us, proof that enduring brand building and the radical creativity of Truth Well Told win, even through seismic change.

Truth is our competitive advantage, powering everything from entertainment and fan-powered platforms to newbiz models driving real economic impact. From L’Oréal Paris and Mastercard to Xbox, LinkedIn and Ferrero, brands trust McCann to turn human insight into brand platforms that outperform today and compound tomorrow.

For more than a century, McCann has proven creativity is the most powerful business driver. Today, we’re proving it again: building brands that don’t just perform in the moment, but endure, grow and shape culture for generations. McCann is not just the agency of the year, but the agency for the future.