Darren Bailes

United Kingdom

Daz (Darren Bailes), our Global Chief Creative Officer, joined VCCP in 2008, where he created the Compare the Market meerkats in his first year, now two of the world’s longest-standing brand characters. Daz’s creative excellence sees him supercharging our creative output across all 13 offices around the world.

Over the last two decades, he's been recognised for the exceptional creative leader that he is: Campaign alone has recognised him among the Top 10 Creative Leaders 11 times since 2013. Under his guidance, VCCP has earned numerous creative, effectiveness and Agency of the Year awards – highlights from the last year include: seven Cannes Lions, Clios, D&AD, British Arrows, One Show, and most recently, being awarded Kinsale Shark's International Creative Agency of the Year for 2025. Daz’s passion for advertising culture regularly sees him representing the industry on mainstream broadcast channels, including the BBC and Sky News.