Fiftyfive5, part of Accenture Song

Australia

Fiftyfive5, part of Accenture Song, is ANZ’s most awarded research consultancy and one of the fastest-growing globally, delivering 75% revenue growth in FY25 while operating across 70+ markets. Founded on the principle that insight should fuel growth, we have evolved from Australia’s largest independent research agency into a modern insight consultancy embedded within Accenture Song; integrating research, data science, behavioural science and AI with enterprise transformation capabilities.

In a year of seismic industry disruption, we delivered category-leading growth while redefining how insight powers enterprise reinvention. We completed more than 1,500 assignments across commercial and government clients, translating insight into measurable outcomes, from global portfolio transformation at Twinings and strategic mobility growth for Uber, to record-breaking recruitment results for the Australian Defence Force and national public health behaviour change campaigns.

Our proprietary GenAI tool, UberSight, has powered 50+ engagements, combining AI scale with expert judgement to accelerate trend identification and strategic precision.

Underpinned by a client-first culture, 50/50 gender representation in leadership and industry-leading talent retention, Fiftyfive5 is not responding to change, we are shaping the next chapter of insight-led growth globally.