RAPP

United States

2025 was a year of relentless change. Many agencies spun. RAPP thrived.

We were never fazed. Because Precision & Empathy are hardwired into our DNA, enabling us to deliver solutions that empower clients to lead. We seized 2025 with clarity and confidence: investing in future-ready talent, pioneering agentic CRM systems, and delivering the strategic innovation clients need to stay ahead.

We didn't just keep up with change, we built it. We delivered game-changing outcomes for Mercedes-Benz, the U.S. Army, and more—all while achieving record client satisfaction scores.

Our work across leadership, craft, and effectiveness set a new industry benchmark, with proprietary innovations that positioned clients ahead of the competition and shaped how the industry approaches strategic marketing.

Omnicom’s scale was a catalyst for growth, with a 200% increase in pipeline volume in the US alone. We leveraged this fully, driving global growth while adding marquee clients, including Costa Coffee, Uber, and Amazon Ads, to our roster. Our people flourished too: 137 promotions, POC entry-level hires increased to 34%, female leadership to 54%, and turnover dropped to 5%.

In 2025, we moved our agency, clients, and industry forward, and set the pace for what comes next.