Droga5, part of Accenture Song

United States

This year marks Droga5’s 20th anniversary. In our first two decades, we earned every major honor and secured a lasting place in advertising history. 2025 was all about preparing for what comes next.

Technology is reshaping our industry at warp speed. As networks saw evolution in consolidation, Droga5 grew our global network, solidified across offices in New York, London, Dublin, São Paulo, Sydney, Melbourne, Auckland and Tokyo. We embraced modern creativity in all its forms and partnered with Accenture Song to drive meaningful business transformation for brands.

We welcomed world-class talent across disciplines, strengthened long-standing client relationships and attracted new partners operating at the leading edge of technology.

Our banner year of wins globally included Meta/Facebook, Google, Amazon, Microsoft, Xbox, GM, Optus, Seek, Santander, Optus, along with organic growth with partners like Molson Coors, JP Morgan, Chase and Suntory. Throughout the year, we shepherded major launches and blockbuster work that moved people, shaped conversations and delivered results.

Our goal is simple but ambitious: to be the most influential creative company in the age of intelligence. We’re just getting started, once again, as we did twenty years ago. And our next chapter is poised to be our best yet.