Ben Jeffries

United Kingdom

Ben Jeffries co-founded Influencer in 2015 and, as CEO, scaled it into the world’s largest independent influencer marketing agency, with 2025 marking the most successful year in the company’s decade-long history.

In 2025, Influencer partnered with more than 4,158 creators, surpassed a cumulative milestone of paying out over $100M directly to creators, activated 1,094 campaigns, welcomed 36 brand partners, and launched on-the-ground operations in Berlin, Riyadh, and Dubai.

This growth is driven by the creator-first philosophy Ben established from day one, shaping how Influencer scales, collaborates, and delivers measurable impact for global brands across creative, media, and commerce. Ben’s commitment to prioritizing creators and humanizing brands has built a unified, creator-centric culture across Influencer’s six global locations.

This mission is underpinned by Influencer’s proprietary, AI-driven operating system, Waves, built by Ben to support, not replace, authentic storytelling at scale.

Under Ben’s leadership, Influencer is an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, enabling deeper creator–brand collaboration through Waves and early access to platform innovation. In 2025, Ben led Influencer to become the first global partner to implement the YouTube BrandConnect API, reinforcing its position at the forefront of the global creator economy.