Nick Noh & Jordan Darbrough

Canada

Nick and Jordan are a Creative Director team at Rethink who harness cultural tension to generate talk value—making brands part of the public conversation.

Their work combines sharp conceptual thinking with exceptional craft, producing some of the world’s most effective and talked-about campaigns.

Over the past 18 months, they’ve built on their standout work, Coors Lights Out for Coors Light, with a run of high-impact and highly effective ideas. This includes revolutionizing the consumer testimonial with IKEA’s Sleep Talk Reviews and creating a new consumption behaviour for a 150-year-old brand with Heinz Chip Dip—just two examples of their globally recognized work that blends cultural relevance, social impact, and measurable business results.

Consistently recognized both nationally and internationally, Nick and Jordan are among the most awarded creative teams in the country and have played a key role in Rethink’s continued dominance on the global stage.