Reda Raad

United Arab Emirates

Reda Raad is the architect of a new kind of agency leadership: one that proves people-first cultures don't compete with business growth, they power it. Through bold cultural transformation, a relentless commitment to creative excellence, and a model built on trust, Reda turned TBWA\RAAD into the world's Best Place to Work, the region's most innovative company four years running, and a global creative force clients trust for decades. A mentor to the next generation. A voice for the industry. A juror shaping global standards. This is what modern agency leadership looks like.