Citizen Relations

Canada

Citizen Relations has redefined the role of a modern PR partner, becoming a true business advisor for the world’s leading brands. Led by CEO Nick Cowling and a global leadership team, Citizen’s 160+ specialists across North America and Europe delivered a year of strategic resilience, commercial growth, and cultural intelligence.

At a time of AI disruption and crises of visibility and misinformation, Citizen doubled down on its philosophy to protect and project a brand's most valuable asset: reputation. The agency achieved a tremendous year, welcoming 21 new global partners—including Papa Johns, Emmi Cheese and Wise — while maintaining its status as a creative powerhouse with over 21 major industry awards. Our work moved both people and bottom lines, driving 4B+ impressions for Kidde and securing a 44% surge in donation revenue for SickKids Foundation.

Citizen is radically committed to employee well-being and development; in 2025 the agency earned a remarkable 87% staff retention rate with 82% of global staff recommending the company as a “great place to work”. Finally, through significant investment in proprietary Applied Intelligence platforms and provocative thought leadership shared across the world, Citizen isn't simply reacting to the future of communications, they are shaping it.