Atomic 212°

Australia

In 2025, Atomic 212° delivered its most transformative year to date, becoming the fastest-growing media agency within Publicis Groupe AUNZ following its acquisition, while maintaining the entrepreneurial performance DNA that made it Australia’s largest independent agency. With 31 pitch wins and an 80% conversion rate, Atomic secured $62.1 million in new annualised billings, earned recognition from TrinityP3 as Australia’s top new business performer, and retained 81% of clients across major defensive pitches.

Growth was driven by a disciplined, performance-first model grounded in measurable business impact. Our proprietary innovations including Audience 360°, SONAR AI and Prism accelerated insight, planning and accountability, enabling clients such as Origin to achieve +135% YoY media-driven sales growth and double media contribution. Beyond commercial success, Atomic strengthened its national footprint, expanded to six markets, promoted 32 team members, and maintained 77% retention in a competitive talent landscape.