Whalar Group

United Kingdom

2025 was great for social and Creators in particular as the ad industry finally started taking Creators and online communities as seriously as we always have.

As leaders in this space, we invested in new services (education, product ventures) and new verticals (sports influencers, entertain media) to reaffirm our commitment to Creators in a time when their commodification has sadly begun.

Our business grew turnover +32% YoY (reaching $165M), outperforming ad industry growth (6-7%) and social spend (13-17%).

Across 40+ markets we: •Won 47 new clients incl. Coca-Cola, Novo Nordisk (makers of Ozempic), Roblox •Launched 2x unique Creator campuses called The Lighthouse which includes production studios, workspaces, theater, event spaces, etc. totaling 57,000 sq ft of creative space •Secured strategic investment from Fox Advertising into The Lighthouse, to fuel their Creator-led IP initiative •Achieved 10x Growth in usage of Foam, our proprietary talent management tech platform •Secured strategic investment from Salesforce’s Marc Benioff, Shopify, and Hollywood producer Neal H. Moritz (of Fast & Furious fame), valuing us at $400M •Acquired The Business of Creativity, a creativity education platform and consultancy to double down on our commitment to double down on high-level human creativity •Briefed the UK's Prime Minister upon invitation