We Are Social

United States

We Are Social leads social by turning culture into connection. In 2025, we helped global brands show up where audiences live online–across TikTok, YouTube, Instagram, and other platforms–creating moments that resonate, spark conversation, and drive real business impact. In our most successful year in history, we added 20+ new clients, delivered record engagement, and strengthened creator partnerships across sports, travel, entertainment, and consumer brands.

From revitalizing McDonaldland into a social-first experience, to making Tripadvisor relevant to a new generation of travelers, to producing YouTube’s first-ever Creator Prom and powering global moments across music, sports, gaming, and entertainment, our work shapes culture, communities, and business.

Our cross-disciplinary team of strategists, creators, designers, editors, analysts, and influencer specialists lives in the same online world as the audiences we serve. We observe, listen, and co-create with communities, building ideas that feel native to platforms and social behavior.

Beyond campaigns, our proprietary thought leadership equips clients and the industry with insights on YouTube trends, creator culture, and fandoms. We set the pace for the industry, helping brands connect with audiences in meaningful, culturally fluent, and socially-first ways.