Billion Dollar Boy

United Kingdom

The marketing landscape has reached a new frontier. To be truly social-first, brands must be creator-first. Billion Dollar Boy (BDB) is a fiercely independent global agency built to help the world’s most ambitious brands grow in a creator & social world.

Since 2014, we have seen creators not as media channels, but as the foundation of modern brand building. We’ve built the infrastructure to lead this era: Companion, our AI platform connecting brands to 200 million creators, and FiveTwoNine, a community platform actively investing in creator-entrepreneurs.

Our 180-strong team unites strategy, production and analytics across 60 markets. In a year of industry consolidation, BDB’s growth is 100% organic, delivering 300+ campaigns and five billion views, and award-winning work for icons like Dove, Desperados and Lipton.

From informing the IPA’s first-ever study on influencer impact to our research joining the Columbia University MBA curriculum, we define the benchmarks for global growth. As a certified B Corp and the first social agency to achieve IPA Effectiveness Accreditation, BDB is committed to leading a more responsible, transparent and inclusive creator economy for everyone.