SAB Marketing Connections

United States

SAB Marketing Connections is SAB Group’s independent agency network, built to help founder-led agencies compete at multinational standards while remaining owner-operated. In 2025, we connected 20 agencies across 14 markets, enabling cross-market delivery through shared capability, shared learning, and senior accountability in-market, supported by meaningful female leadership across 7 of 13 markets (affiliate-reported).

Our affiliate-first growth engine combines three advantages: The Jungle 2.0 (an AI-enabled strategic planning model in the ChatGPT Store), practical enablement (toolkits and GPT-guided “how-to” support that accelerates adoption of key platforms), and multinational-grade intelligence through MarketScope Open, complemented by RAC (B&Optimos), a brand health omnibus tracking recall, attitude and purchase across 120 categories, backed by a 17-year historical series.

2025 delivered globally recognised proof of impact: Refisal’s “Bad Luck Reverser” drove +72.8% sales vs. prior year, 15M+ packs/fortunes served, and won 3× Cannes Lions Bronze and 2× Clio Sports Gold. Across the network, affiliates earned further recognition spanning SANISS Awards, TopFICE, El Dorado, CREA, Eikon, and Effie. Beyond client delivery, we contributed through pro bono impact (43.2M donated impressions for Wake For Warriors), industry-building collaboration (Retail Media Summit), and differentiated capability such as Belong Lab (DEI communications).