Sam Stuchbury

New Zealand

Sam Stuchbury, Executive Creative Director of Motion Sickness, redefined creative leadership in 2025 — making history at Cannes, as ‘Make New Zealand the Best Place in the World to Have Herpes’ won an unprecedented double Grand Prix for Good; and at home ‘The Māori Roll Call’ triggered the threshold for the creation of an eighth Māori seat in the New Zealand Parliament.

Under his creative stewardship, ‘You’re Cooked’ - the cookbook for drunk chefs - claimed the Global Grand Effie, the highest global recognition for marketing effectiveness.

Anchored in the belief that good ideas can come from anywhere, Sam has built a creatively liberating culture that empowers talent and deepens client partnership. The result: more than US$7.3 million in new business within 12 months, and net revenue up 50 % year-on-year. Extraordinary, highly regarded work achieving world class results for clients.