Tom Beckman

United States

As Global Chief Creative Officer of Weber Shandwick, Tom Beckman is redefining the role of creativity in modern communications. He leads creative excellence across 70+ offices, shaping the global direction for major client partnerships and championing earned-first thinking within integrated marketing worldwide as a member of the IPG Global Creative Leadership Council.

In 2025, Tom’s leadership culminated in one of the industry's most decorated creative performances. Weber Shandwick secured 36 Cannes Lions, earning the title of most awarded PR agency globally for the third consecutive year. Standout campaigns for MSI Reproductive Choices, Sandy Hook Promise, and Airbnb exemplified his belief that ideas must be “cultural engines”—participatory and resilient in a fragmented media landscape. This success was further cemented when Weber Shandwick retained its No.1 position on the PRovoke Global Creative Index for the fourth time in five years.

Beyond campaigns, Tom is a committed mentor and industry leader, investing in emerging talent and championing earned-first creativity at Cannes Lions and across global councils. In 2025, he did more than deliver awards, he reshaped the ambition and standard of creative leadership in PR.