Universal Media Egypt

Egypt

Since early 2022, Egypt’s economy has undergone significant volatility, including a sharp currency devaluation and inflation rates exceeding 30%, driven largely by foreign-currency shortages.

As a result, clients became markedly more risk-averse; tightening budgets, demanding higher ROI accountability, and resisting fee increases, which limited agencies’ ability to invest in innovation and competitive offerings.

Rather than treating these pressures as limitations, we chose to turn them into a catalyst. We committed to Standing Against Bland; reimagining how UM operates and finding opportunity at the very center of adversity.

We achieved this by focusing on two strategic pillars:

1. From Media to Martech: Unlocking Growth with AI

AI-powered solutions redefined our services, creating new value for clients that would increase their ROI and driving our organic revenue growth.

2. Egypt to the World: Building a Global Media Hub

Leveraging Egypt Tourism’s global success, UM Egypt became a launchpad for international campaigns — winning new business and accelerating our team’s careers.

By embracing adaptability and versatility, we achieved 35% YoY revenue growth. This growth allowed us to invest back into our people—enhancing salaries, boosting morale, and driving an 88% retention rate that kept our top talent thriving in Egypt.