Manifest

United Kingdom

The PR industry faced existential changes in 2025 — but for Manifest, rather than headwinds, we saw this evolution as wind in our sales. We have not just adapted, but been a driving force behind carving a new future for PR.

Now describing ourselves as The Cultural Impact Agency®, we doubled down on our omni-channel comms frameworks and expanded our horizons with new clients, new innovations and a new global leadership team.

Across our studios in the UK, USA, Australia and Scandinavia, we added dozens of new brands to our stable, from drinks brands to dating apps.

We launched a cultural intelligence platform, INCITE, and brand optimisation system, Brand Velocity® — catalysing the growth of the brands we work for by tapping into their cultural significance.

We formed a new global indie network, Etc. Collective, providing an agile alternative to the dying Holdco model. And we built the world’s first AI-powered agency operating system, AIMOS® — not to replace our teams with AI, but give them super-powers (including codifying our B-Corp principles into processes).

Most of all, we had a sh*tload of fun doing it. In serious times, it can be easy to forget how important that is.