Serviceplan Group

Germany

In a market dominated by holding companies, Serviceplan Group proves there’s another way to lead. Headquartered in Germany and operating in 24 countries, we are one of the world’s largest independent agency networks – and one of the most creatively awarded.

What sets us apart? We’re not just global – we’re integrated. Our House of Communication model brings Creative & Content, Media & Data, Consulting, Experience and Technology together under one roof, giving clients seamless, interdisciplinary solutions.

Independence is our competitive edge. It gives us the speed and flexibility holding companies can’t match – enabling us to move faster, invest smarter, and scale with purpose. In 2025, we grew revenue by 15% to $2.661 billion, expanded in the UK, MENA and beyond, and launched the House of AI – embedding AI across every part of our business.

We don’t chase size for size’s sake. We build with intention, partner with entrepreneurs, and deliver global capabilities with local instinct. In a changing world, we’re proof that a modern network can be fast, bold, human – and independent by design.