Matthew Woodhams Roberts and David Horton, Co-CCOS

United States

A staggering year of achievements from two leaders too focused on the work to enter an award like this.

"Matt and Dave haven't even seen this entry. They prefer to let the work do the talking. In 2025, they've delivered one of the most complete and highly awarded creative performances of the year." – Tony Bradbourne, Founder, Special.

Their approach is disarmingly rare. In an industry that mistakes noise for leadership, they lead through humility and unwavering belief that work should speak for itself. No LinkedIn manifestos. Just relentless investment in ideas that add real value.

Their work doesn't interrupt culture—it earns its way in. From reshaping how America talks about football and food to transforming FOX Sports' INDYCAR to encouraging males to 'Send face pics instead' for Manscaped, they build ideas that engage first, persuade second.

Their leadership prioritizes collaboration over hierarchy, generosity over ego. This culture enabled 50% department growth while maintaining quality and attracting top talent across LA and New York.

2025 achievements: an Emmy for Best Commercial, 9 Cannes Lions, 10 One Show Pencils, 16 Clios including a Grand Sports Clio—all while never seeking the spotlight.

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