Amplify

United Kingdom

Amplify is a global creative agency, pioneering brand experiences and defining where brands and culture goes next.

As CMOs broaden 'brand experience' to cover campaigns live, digital, film, and social, Amplify has evolved beyond traditional experiential marketing. Founded on youth-focused brands like Nike and PlayStation - still clients today - we take a worldbuilding approach connecting brands and audiences Even as AI reshapes the digital world, human experiences remain central to defining brand identity.

Creatively

From LEGO ‘World Play Day’ to Netflix’s Stranger Things 5 launch, our work spans automotive, fashion, tech, and entertainment. Through worldbuilding-led specialisms (Co.Labs, FUTURES, and Off-Script) we’ve delivered tok-umentaries, gameshow-escape room hybrids, and AI activations including Samsung’s Space to Dream.

Culturally

In 2025, Amplify joined culture-first collective Common Interest as shareholder-partners, expanding our global reach without losing our boutique spirit. Alongside a rich tapestry of talent, this partnership strengthens our ability to collaborate across culture, creators and communities worldwide. Commercially

2025 marked a growth year: 12 new client wins with roster retention. New partnerships with brands including F1, ElevenLabs and Disney reinforce Amplify’s position at the intersection of experience, content and AI, creating brand worlds that don’t just reflect culture, but move it forward.