David Krupp

United States

David Krupp has led billups through one of the most accelerated periods of transformation in its history. Under his leadership, the company expanded from five to 19 operating countries, completed strategic acquisitions across Southeast Asia, Australia/New Zealand, Belgium and the UK, and more than doubled both global revenue and headcount.

Beyond geographic growth, David repositioned billups around measurable performance. AI-driven planning, real-time attribution and predictive audience modelling have been embedded into the company’s proprietary platform and newly launched planning solutions, enabling brands to connect out-of-home investment directly to business outcomes. Today, the majority of client campaigns leverage these capabilities, reflecting structural modernisation rather than incremental change.

His influence extends beyond company performance. Through industry advocacy, published thought leadership and support of pro bono initiatives, David has helped elevate OOH within the broader marketing landscape. His recent industry recognition, including leadership honours from the World Out of Home Organization and Digiday, reflects his role in advancing both billups and the industry itself.