David Krupp

United States

David Krupp has led billups through a period of significant global expansion and strategic evolution. Under his leadership, the company has grown from five to 19 operating countries, completed acquisitions across Southeast Asia, Australia/New Zealand, Belgium and the UK, and more than doubled both global revenue and headcount.
During this time, David has played a key role in repositioning Out-of-Home from a channel traditionally measured by reach into one defined by measurable performance. billups has invested in AI-driven planning, real-time attribution and predictive audience modelling, enabling brands to connect out-of-home investment more directly to business outcomes. Today, the majority of client campaigns leverage these capabilities.
Beyond billups, David contributes to the advancement of the industry through thought leadership, advocacy and pro bono initiatives. His work has been recognised by organisations including the World Out-of-Home Organization and Digiday.