The Goat Agency

United Kingdom

Goat redefined influencer marketing in 2025 with 'Influence Everywhere,' our ambitious mission to keep clients at the forefront of what's possible in our industry. We pioneered strategies taking creator content beyond social feeds into DOOH, TV, and experiential activations, in 38 markets globally.

This vision delivered unparalleled client success, including our 6th consecutive year as Influencer AOR for Tesco and Beiersdorf, and 5th for Dell. Our 360 Molly-Mae Hague x Pure Heaven Scent ambassador campaign with Unilever Homecare achieved £800k EMV and significant market share; our nostalgic influencer campaign for Mars Wrigley delivered 32M impressions with a £0.02 CPE; and our micro/mid-tier creative creator campaign for Minor Figures launched Hyper Oats to market in a creative, community-centric way.

Our strategy drove a 37% global revenue increase, 14% UK growth, and 30% retained client revenue. New wins included the UK Government, Unilever Foods, Henkel and Estee Lauder. Under new leadership, we cemented our position as the most followed influencer agency on LinkedIn, launched a YouTube AI solution with Google, created a viral EGC campaign on LinkedIn, and sparked conversations around intentional content consumption, slow content, and the rise of long form creator platforms like Substack (even innovating by starting our own!).