George Rex

United Kingdom

George Rex is the Global Chief Client Officer of Publicis Production — the largest production capability in the industry — leading commercial and client growth across Americas, EMEA and APAC for a 6,000+ person global organisation.

In under 18 months, George has fundamentally repositioned Publicis Production as the industry's most powerful growth partner — moving production from a cost centre to a strategic business lever, anchored in brand and commercial outcomes, combining world-class creative talent, proprietary technology and unmatched data intelligence.

His results speak for themselves. George personally led the Mars global pitch — one of the biggest of 2025 — consolidating 2,000 production partners into a single AI-powered model across 120 markets. He secured Vodafone as Creative AOR, with full ownership of data, production and technology, and grew the portfolio further with Kenvue, Sam's Club and Haleon.

Beyond the wins, George pioneered intelligent content as a new industry standard — launching Marcel Make and commercially activating Leona, Publicis Production's agentic platform — cementing Publicis Production at the frontier of AI-enabled marketing and proving that media and content, unified through technology, deliver measurable business results.

George Rex is not just growing an agency. He is redefining an industry.