Droga5 ANZ, part of Accenture Song

Australia

2025 marked a defining year for Droga5 ANZ. We formally integrated into the global Droga5 network, uniting 200 people across Sydney, Melbourne, and Auckland and giving clients access to one of the world's most influential creative platforms. Backed by Accenture Song, we expanded into connected creativity across brand, experience, commerce and technology, delivering our strongest financial performance to date.

Our work proved that provocative, culturally charged ideas drive measurable growth. Australian Lamb's 'The Comments Section' turned online division into national unity, becoming the brand's most successful campaign ever, delivering record sales and global recognition. For SBS, we created an ad that could only be seen on SBS, repositioning the broadcaster from niche to fearless challenger and driving its highest-ever daily active users outside of the FIFA World Cup. KidsCan transformed an Auckland landmark into an unmissable call for action capturing the attention of New Zealand's premier news provider, One News.

We welcomed major new partners including SEEK, Optus and The University of Auckland, while deepening relationships with Tourism Australia, NRMA Insurance, and Australia Post.

With industry-leading effectiveness, record new business, and global creative acclaim, Droga5 ANZ strengthened its position as the region's most influential creative network.