Influencer

United States

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur and CEO Ben Jeffries, Influencer reached a defining milestone in 2025, becoming the world’s largest independent creator marketing agency and marking its most successful year to date.

The global success achieved by Influencer in 2025 would not have been possible without the strength and scale of its North America business.

In North America alone, Influencer partnered with 1,600 creators in 2025, activated 298 campaigns, welcomed 35 new brand partners, and contributed to the company hitting their cumulative milestone of paying out over $100M directly to creators

Influencer’s North America operations are led by Jenny Penich, President of North America. Since spearheading the launch of the region in 2023, Jenny has built the business from the ground up, transforming Influencer from a European-led agency into a dominant force in the North America market.

Under Jenny’s leadership, Influencer’s North America business experienced a 31% year-over-year growth, contributing significantly to the company’s rise as the world’s largest independent creator marketing agency.