Atomic 212°

Australia

Formerly Australia’s largest independent media agency and now part of Publicis Groupe, Atomic 212° has combined entrepreneurial agility with global scale to become the fastest growing media agency within Publicis Groupe AUNZ and the industry. Recognised independently by TrinityP3 as the agency that won the most pitches in Australia, Atomic achieved an 80 percent conversion rate and found significant growth in a tough economic and industry conditions, welcoming clients including Tennis Australia, Rugby World Cup 2027, PayPal, Vicinity Centres and The Magnum Ice Cream Company.

Growth has been fuelled by a disciplined, data, insight-led approach and proprietary innovation. Sonar, Atomic’s proprietary research platform, has grown revenue by 40 percent year-on-year, expanding relationships with clients such as GWM, Monash IVF, O’Brien Glass and Flinders University through research and market mix modelling. Audience 360, the agency’s operating system, has embedded speed and creativity into strategic planning, on every single brief response.

Beyond performance, Atomic is shaping industry thinking through initiatives such as Deeper Than Attention and through leadership at MFA EX and the Marketing Leaders Summit. As seen in the Talent & Workplace section, not only has A212 been at the forefront of the industry for growth and innovation, but our focus