Imagination

United Kingdom

2025 was one of the most challenging years in the creative industry, yet we turned pressure into opportunity by returning to our core: Imagination, and rallying around one belief: Originality wins.

For clients around the world, originality made work more effective, and budgets go further. For our teams, it created a culture where people thrive. Originality became our strategy, embedded across client work, our operating model, go-to-market approach, and culture.

The results speak for themselves: over 50 new projects and client wins, growth across key accounts, and bold, measurable work driving brand, cultural, social, and commercial impact. Across 662 projects in 52 locations for more than 30 brands, we maintained a client NPS of 80, reflecting trust in our global capabilities.

We invested in our people, fostered wellbeing, and advanced the industry through thought leadership and mentoring. In a world of sameness, we chose difference, emerging confident, resilient, and globally ambitious for what’s next.