Special US

United States

Special US has never been about winning overnight—it's about building a legacy. In a world of fleeting fame, we create ideas that add lasting cultural value.

We arrived in the US in 2020 with one client and big ambitions. This year, those investments paid off. We grew to 14 clients including Instagram, Bumble, Target, and Audible, while strengthening partnerships with Uber Eats, FOX Sports, and Hanes.

2025 marked our arrival as the largest office in our network, the most awarded indie in the U.S., and one of the fastest-growing—driven by championing ideas with a point of view. We doubled our team, grew 50% organically, and earned recognition across Cannes Lions, One Show, D&AD, Clios, and an Emmy.

But what matters most are the independent spirits behind the work—people who believe the world deserves ambitious ideas. From the world's dumbest conspiracy for Uber Eats to reclaiming modern love for Bumble, we've never been afraid to provoke culture.

Independent excellence isn't a numbers game. It's about craft, imagination, and possibility. Ideas that grow businesses by influencing culture. Recognizing Special for Agency of the Year would signal that independent spirits are still redefining creativity's future.